On March 29th, 2014, Shaanxi Automobile Cummins' “Happy Family†activity took the first stop in Guyuan, Ningxia. The promotion was aimed at promoting the Shaanxi Automobile Cummins series and demonstrating excellent Cummins power. Many truck driver users and their family members were invited to interact on site. The parent-child theme covered the entire conference session.
Baby brushes are tender, dads tear the scene, affection...
At the promotion site, Shao Guoqiang, chief engineer of Shaanxi Heavy Duty Truck Sales Co., Ltd. and vice president of the Automotive Engineering Research Institute, and Huang Haitao, general manager of Xi'an Cummins Engine Co., Ltd. delivered speeches at the meeting, detailing the growth path of the SAC Cummins series of products and the Cummins. The ISM engine's various advantages have been profoundly interpreted, fully embodying the superior value of the SAIC Cummins series of products as a “fortune train†in terms of technology, performance, quality and service.
Shaanxi Automobile Cummins "Happy Family" Activity
The interactive stage of the product promotion was splendid and climax: the cool video introduction made the driver's friends more aware of the performance parameters of Shaanxi Automobile Cummins; the users of the customer interview session talked about the road of getting rich from their sports cars and resonated and thought; and there were interactions. In the challenge competition, many guests enthusiastically wrote out the advantages of the Shaanxi Automobile Cummins series of products. Shaanxi Automobile Cummins 3D printed "Golden Spokesperson" trophies and other prizes were also included in the bag.
360° around the field to explain and test drive in the field
360° around-field explanation and on-site test drive at the field set off the biggest climax of the promotion: Two SAIC Cummins products were on-site: DeLong's new X3000 (6×2) high speed equipped with Xi'an Cummins ISMSM11 series engine Lightweight tractors and DeLong X3000 (6×4) high-speed lightweight tractors. Many guests listened to 360-degree explanations of technicians around the sample car, and took a test drive to personally experience the brand-new value experience brought by the products of Shaanxi Steam Cummins.
"Daddy in my heart" parent-child interaction
Synchronized with this is the parent-child interaction of the "my dad" in the family area. The children painted their dad's eyes with tender hands and clear hearts. The event finally selected a number of “Shawshanqi Cummins starletsâ€, “the most adorable little star†and “best creative starletâ€. In the awards ceremony, the children's declaration of simple but sincere love touched the truck driver and staff under the court, making everyone feel the warmth of “happy familyâ€.
Shao Guoqiang (left), chief engineer of Shaanxi Heavy Duty Truck Sales Co., Ltd. and vice president of Automotive Engineering Research Institute (left) and Huang Haitao (right), general manager of Xi'an Cummins Engine Co., Ltd.
Shaanxi Steam Cummins Ningxia Guyuan “happy family†activity was acclaimed by the guests. At the after-meeting luncheon, Guyuan Dingsheng Logistics Co., Ltd. and individual user Li Guiyun ordered the Shaanxi Automobile Cummins X3000 tractor on the spot, and Ningxia Kaidelong Automobile Sales & Service Co., Ltd. Chairman of the board signed the on-site purchase contract. Shaanxi Steam Cummins has captured the attention of more and more users with its world-class power and quality of military vehicles. This good start will surely bring about the brilliant achievements of the 2014 Shaanxi Automobile Cummins series promotion and product sales!