As the domestic economy is not optimistic, the domestic sales of lighting lighting is not satisfactory, and many companies choose to switch to overseas markets. Chen Yansheng, chairman of China Lighting Association, said that China has become the global LED lighting production base. In 2013, the lighting industry's sales amounted to 470 billion yuan, and the export value of lighting products reached 33.57 billion US dollars (about 205.566 billion yuan), a record high. The export value of LED lighting products reached US$6 billion (RMB 36.757 billion) and imports reached US$2.41 billion (RMB 14.779 billion). There are more than 7,000 enterprises exporting LED lighting products nationwide. In October 2014, the export value of lighting products was 17.67 billion US dollars (about 108.249 billion yuan), of which the export value of LED lighting products reached 3.89 billion US dollars (about 23.82 billion yuan). The European market entered 2013. As the EU economy gradually stepped out of the trough, the export of LED lighting products showed an explosive growth, the growth rate soared to 100, and the export value climbed quarter by quarter. The annual export volume was nearly 1.5 billion US dollars, and the trend continued until Year 2014. According to EU statistics, there are about 8 billion bulbs in Europe that need to be replaced, and about 90 million traditional street lamps need to be replaced. Under the dual initiative of the SSL-erate project launched in 2013 and this year's LightingforPeople project, the European lighting market has become a potential stock in the Chinese export market. In the first half of 2014, China exported nearly 18,000 EU companies, and the top 30 exports accounted for 36.8. However, the current export orders of 30,000 or less accounted for 90%. At the same time, the proportion of independent brand exports has gradually increased. At present, among the export of EU LED lighting products, unlicensed products still occupy the vast majority, and export products are suppressed by multiple barriers such as price decline and standard restrictions. In order to grasp this potential stock market, companies need to be cautious. After a few years of real estate bubble crisis in the Middle East market, the construction industry of the United Arab Emirates and other GCC countries has finally got out of trouble and has now entered a stage of full recovery. The lighting market in the United Arab Emirates and Saudi Arabia is huge. In 2013, the total market share of the two countries accounted for 70% of the total lighting market in the region, reaching US$2.5 billion (approximately RMB 15.478 billion). Today, the construction market in the Gulf countries is in full recovery. The market demand for lighting equipment in the region will increase by 8-10 per year from 2014 to 2018, which will provide a broad development stage for global lighting equipment manufacturers and design companies. . Recently, the UAE National Quality Standards Bureau announced new standards for indoor lighting, including the ban on the import of incandescent lamps; indoor lighting must use energy-saving lamps (CFL), LED lights and iodine-tungsten lamps; mercury levels in the bulbs exceed the above three environmentally friendly bulbs Products are also prohibited from entering the UAE market. Relative to the European and American markets, the Middle East market is more sensitive to price, and products with higher cost performance will be more popular. India market India is the second largest country with huge market potential. At present, about 300 million people in India have not enjoyed the benefits brought by the grid. Due to the lack of core technology in India, the main LED lamps rely on imports, compared with traditional lamps. Compared to LED lamps, the price is quite expensive. Therefore, the LED lighting in India is mainly used outdoors. With the development of the Indian economy, the coverage and supply of electricity will increase, and the demand for the civilian market will increase sharply. Modi, the newly appointed prime minister of the Indian election, promised that at least one bulb could be installed in each household by 2019, and the government actively promoted LED lighting. India's infrastructure is backward and its urbanization is low. Its lighting power accounts for about 20% of the country's electricity consumption. At the same time, India's own manufacturing level is not high. Nearly 80 lighting products come from China. In 2015, the LED lighting market will reach 470 million US dollars, and street lamps will account for 60. In 2013, China's LED lighting products exported to India with an amount of US$57 million. In the first half of 2014, the export value was about US$49 million, a year-on-year increase of 260. The future LED market in India The growth rate may even be greater than 40. At present, India has become a new front for domestic LED companies to actively compete. Africa Market Africa is the dark horse in the LED lighting market. The potential of the basic lighting and municipal lighting market in Africa is huge, and Africa is at the low end of lighting applications. It has low performance requirements, low price, long life and durability. In Africa, about 90 rural people do not have electricity, and many small streets in many cities have no street lights. The basic lighting and municipal lighting market is the most promising market in Africa and is in urgent need of development. And the African market is at the low end of the application in the lighting market. The requirements for product performance are not very high. The lower cost, the basic lighting function, the reliability and durability, the three-year replacement, the simple operation of the product can be satisfied. Market demand. After the Russian market joined the WTO, Russia's overall tariffs fell from the previous 10 to 7.8, which made Chinese LED companies more accessible to the Russian market. The growth rate of the Russian LED lighting market is 28-48 per year, and the current potential of the lighting equipment market is 560 million euros. In order to replace all the light sources in Russia, 110 billion LED lights are needed, more than half of which will be used in commercial and civil fields. . In 2013, the export value of China's LED lighting products to Russia was US$227 million, a year-on-year increase of 260. In 2014, the export value in the first half of 2014 was only US$327 million, a year-on-year increase of 571. Russia's rocket speed jumped to China's first place. The two major export markets account for about 9. The total amount of LED lighting products exported in China is 9. It is understood that there are currently few local LED companies in Russia, and there are not many large-scale enterprises. At the same time, the Russian government has also issued relevant policies, stipulating that incandescent lamps will be completely banned in 2014. The huge market and favorable policies have become an important reason for domestic LED companies to enter Russia. At present, many Shenzhen LED companies have turned their eyes to Russia and the CIS countries, and some companies have increased their research and observations on emerging markets in Russia and the CIS countries. In view of Russia's special industrial environment, domestic LED companies can explore the Russian market by building industrial parks, setting up distribution companies, or directly choosing exports. After the earthquake in Japan, Japan paid great attention to energy conservation and environmental protection. In 2012, it was forbidden to sell incandescent lamps. Some manufacturers also announced that they would stop the production of incandescent lamps and increase the output of LED lamps. In 2010, the penetration rate of LED bulbs in Japan was around 16 and reached 30 in 2012. In January and August 2012, the amount of LED lighting products imported from Japan was 140 million US dollars, and the import amount accounted for 62.1. one. In addition, South Korea, Taiwan, the United States and other countries and regions accounted for 510% of imports, while Thailand, Germany, Denmark, Italy have a small amount of imports, the proportion of imports does not exceed 5. China's LED lighting products in Japan or More popular, this is a good news for LED manufacturers in China who want to enter the Japanese market. The rigorous and certified image of the Japanese has been deeply rooted in the hearts of the people. Under the principle of domestic priority, Japanese customers often have high requirements for the quality of imported products. In the face of the Japanese market that pursues perfection in quality, domestic companies can only gain trust if they start from the quality. Although Japanese customers are more difficult to develop, it is easier to maintain them once they are developed. ASEAN countries ASEAN countries have bilateral trade agreements with China. Exporting LED products can enjoy low tariffs and even zero tariffs. Southeast Asian countries have rapid economic growth, large infrastructure investment, and attractive policies. They have begun to become new hotspots. . In Thailand, the Thai lighting market in 2012 was about 1.4 billion yuan, of which LED accounted for 12, and it is expected to increase to 45-50 by 2015. More importantly, Chinese companies can obtain domestic certificates of origin. LED products can enjoy zero tariffs when exported to Thailand, and the price of Thai lamps is twice that of domestic. In Vietnam, the Ministry of Construction announced the draft National Urban Development Plan 2011-2020. The total investment in urban development in Vietnam (including new facilities and urban renewal) in 2011-2020 is about US$50 billion. This means that LED lighting has huge expansion potential in the Vietnamese market, and it may become a new strategic base for Chinese LED companies in the future. In the product, because the Southeast Asian market is a tropical climate, it is hot and rainy all year round, and it requires enterprises to work hard on heat dissipation and moisture prevention. As the US market gradually withdraws from QE (the Federal Reserve's quantitative easing policy), some experts believe that global investors' refocus on developed markets such as the United States and lowering the weight of emerging markets have become a new pattern, and will even become the locomotive of the world economy, China, etc. Emerging markets are high-risk places. The main reason is that after the 2008 financial crisis, companies in Europe and the United States quickly cut jobs and reduced expenses, so that the self-survival ability of these companies will soon be restored. The LED lamp market in the United States has a large market and rapid growth rate, making it the first target for LED lamps and exports. The export volume is increasing year by year, but the price of lamps is declining year by year. Many companies are on the path of small profits but quick turnover, which makes the overall price increase and price drop. Situation. At present, OEM has become the main mode of export to the United States. Free brands are rare, mainly small and medium-sized enterprises, export orders are small and scattered, and unlicensed products account for the mainstream. According to relevant data, in the first half of 2014, the average amount of export orders was about 20,000 US dollars, and the order value of 80 or more was less than 30,000 US dollars. At the same time, the increase in certification thresholds has discouraged many companies. In the future, the US market will show a higher growth rate. In the face of this fat, companies with sharp claws will find it easier. Central and South American markets The growth rate of Central and South American countries in 2013 was basically 2.6, but is expected to increase to 3.6 and 4.1 in the next two years. In South America, Brazil's growth is still slow due to weak external demand, international capital flight and tightening of monetary policy. The future growth of Mexico and Central American countries will accelerate as industrial product exports improve, domestic demand stabilizes, and economic restructuring. In recent years, Brazil's economy has made great achievements. The market scale of the lighting and lighting industry has increased to 2.3 billion US dollars in 2011. It is expected that the scale of the Brazilian lighting lighting market will increase from 2.3 billion US dollars in 2011 to 4.72 billion US dollars in 2016 in the next five years. Expansion 50. Overall, the Brazilian market has great potential for China's lighting lighting, policy support, technological advancement, the Brazilian market has great potential, but the market development is difficult, Brazil's trade tariffs are high, plus many laws Article restrictions, trade protectionism is more serious, and companies that do not have core advantages such as technical patents, it is difficult to enter the Brazilian market by price alone. As a major energy consumer, the Mexican Ministry of Energy has issued a regulation to extend the effective date of the ban on 40 and 60 watt incandescent lamps in Mexico, which was originally announced in December 2010, from December 31, 2013 to December 2014. 31st. For LED lighting products, NOM certification for safety and energy efficiency is a mandatory requirement for entry into the Mexican market.