In the context of new energy vehicles enjoying the “national and local†double subsidies, and at the same time reducing the purchase tax and consumption tax, as the leader of domestic new energy vehicles, BYD has a huge advantage of “electric cost†and “oil cost†in the operation process. The prospects of various types of new energy vehicles produced by the company have long been promising, and they have stabilized the status of domestic new energy vehicles. After the rapid development of last year, BYD's layout on new energy vehicles has been very clear: the dual-mode plug-in hybrid vehicle occupied the private consumer market, with pure electric vehicles focusing on the electric taxi and electric bus market.
The eight conventional areas involved in BYD's new energy vehicles: 1 city bus field, K6, K7, K8, K9, K10 and other K series pure electric buses according to different city needs; 2 taxi area, launch e3, e5, e6 and other e series Pure electric vehicles to meet the needs of different areas of the city; 3C-operating buses in the inter-city operation area; 4 E-commerce logistics areas, launching T and M series new energy freight cars; 5 urban building flow areas, launching T-series muck New energy engineering vehicles such as cars and concrete mixers; 6 urban sanitation fields, launched T series pure electric sanitation vehicles; 7 private car fields, launched e6 administrative version, Qin EV, Tengshi and other pure electric vehicles and Qin, Tang, Han, Ming and other dual-mode electric vehicles; 8 official vehicles, according to the needs of different cities to launch official vehicles, to promote the popularization and application of new energy vehicles. In the four special areas, it is aimed at engineering vehicles in mines, terminals (ports), airports, warehousing and other fields.
BYD officially announced the sales data of new energy vehicles: In 2014, BYD Qin plug-in hybrid vehicles sold a total of 14,747 vehicles, becoming the national new energy passenger car sales champion. According to the data released by the Ministry of Industry and Information Technology, in 2014, new energy passenger vehicles produced 54,500 vehicles, of which plug-in hybrid passenger vehicles produced 16,700. BYD Qin accounted for 27% of new energy passenger cars, accounting for 88% of plug-in models.
BYD Qin has been in short supply since its listing in December 2013. From the monthly data, Qin's sales have been growing steadily. In particular, after September, due to the double effect of the tax exemption policy and the release of battery capacity, BYD Qin's sales in September increased by 29% from the previous month. Qin's sales have multiple factors, and BYD's technology accumulation in the field of new energy vehicles is in a leading position. Because of the integration of traditional power and battery power systems, the power technology of plug-in hybrid vehicles is more complicated than pure electric vehicles. BYD has been researching and developing in the field of new energy for more than ten years, and has mastered core technologies such as vehicle and battery, motor, electronic control and charging facilities. In addition, according to the current market situation, plug-in models are more practical and convenient than pure electric vehicles in terms of mileage and charging problems, and are recognized and selected by more consumers. Moreover, there are fewer competitors in plug-in models, and BYD Qin is firmly in the top spot in the sales of new energy vehicles in China due to its strong dynamic performance and rich configuration.
BYD's new energy technology has entered a new stage of plug-in hybridization: dual-mode technology has evolved from the earliest F3DM to the present Tang, BYD's dual-mode technology has grown to the second generation, and is developing the third generation. BYD's new energy technology has achieved a rapid transition.
The first generation of dual-mode technology consists of a 1.0-liter engine and motor that is used on the F3DM. The second generation of dual-mode technology is divided into two types. The first one is the dual-engine dual-mode technology of the 1.5T engine plus motor above BYD Qin. Everyone is familiar with it; the second is applied to BYD Don. The three-engine dual-mode technology consists of a 2.0T engine and two motors, enabling full-time electric four-wheel drive. The third-generation dual-mode technology is a six-engine four-wheel drive that includes one engine and five motors. This technology will be applied to BYD's full-size SUV "Ming".
Dual-engine dual-mode technology allows BYD Qin to achieve a 5.9-second 100-kilometer acceleration time and 1.6 liters of fuel consumption; the triple-engine four-wheel drive technology makes BYD Don among the world's fastest SUVs, and its 100-kilometer acceleration time is only 4.9 seconds, while the fuel consumption is controlled within 2 liters, and the full-time electric four-wheel drive is realized; and the next-generation six-engine four-wheel drive technology is even more counter-intuitive, not only can the 100-kilometer acceleration time be controlled within 4 seconds, It is possible to realize four-wheel independent driving, and it is possible to maintain normal running with each of the front and rear tires exploding one. Follow-up BYD will also realize the six-engine four-wheel drive represented by “Mingâ€. Among them, in terms of the driving form, it will gradually change from the predecessor to the wheel side drive.
Pure electric: From the front to the wheel drive on pure electric vehicles, the future BYD will gradually evolve from the predecessor to the wheel motor drive. Compared with the traditional design, the wheeled motor is more efficient, takes up less space, and can realize many driving modes that traditional cars can't. It is the development direction of electric vehicles in the future.
Model: Main attack SUV
Compared with the weakness in the car sector, independent brands have generally achieved good results in the field of SUV. In 2014, sales of SUVs in China's auto market increased by 35%, while sales of cars only increased by 5%. BYD is also targeting this market and will push the SUV in the future.
BYD entered the "542" era Tang opened the SUV year BYD released the "542" strategy at the 2014 Beijing Auto Show, "5" represents 100 km acceleration within 5 seconds, "4" stands for comprehensive speed electric four-wheel drive, "2" stands for The fuel consumption of less than 2 liters per 100 kilometers completely breaks the old car performance, safety and fuel consumption standards.
At present, BYD has planned a series of models named after the “Dynastyâ€. These products are new energy vehicles for the civilian market. Most of them are “plug-in hybridâ€, covering three models of cars, SUVs and MPVs. According to BYD's product planning, Tang, Song, Yuan, Ming and other SUV products have more than half of the seats, and follow-up companies are also planning to push two new energy SUVs.
542 strategy first model Tang opened pre-sale on January 20th, BYD's first Di powder conference with the theme of "Technology? Transforming extraordinary" was held in Shenzhen, BYD Tang as the "542 Strategy" first product debut and launched pre-sale The two models are priced at 300,000 and 600,000 yuan respectively. Since then, the curtain of BYD's new energy SUV has also been opened. In 2015, BYD Tang, Shang, Song and Yuan will be launched one after another, which will enrich the new energy vehicle market.
At this Di powder conference, the first 542 strategic model - Tang opened pre-sale. Tang is the world's first three-engine four-drive dual-mode SUV. The super-three-engine power achieves an acceleration of less than 5 seconds in 100 kilometers (Tangji speed version: 4.5 seconds, BYD Tang: 4.9 seconds), opening up a million-speed SUV speed era; super full time Electric four-wheel drive, electronic technology subverts the traditional mechanical era, bringing high-efficiency transmission, extremely fast response and higher safety; dual-mode free switching, short-distance pure electricity, long-distance mixing, fuel consumption of only 2L per 100 kilometers, ending the era of high energy consumption of SUV. BYD Tang not only relies on the three-wheel drive and four-wheel drive to open the super-power revolution, but also as a dual-mode SUV, Tang also provides consumers with more choices on plug-in hybrid vehicles, and also opened up a new brand for BYD car sales. Growth point.
In addition, at the “Dim Powder Conference†and the Tang pre-sale conference, BYD also announced its recent product and technology plan: After Qin and Tang, BYD will then launch three new models of Song, Yuan and Ming, and outline it. The new technology future of the dual-mode "six-engine four-wheel drive" in the field of new energy. Finely honing the name of the BYD hybrid car with a strong taste in China, it is not difficult to think that the Qin State unified the six countries in the "troubled world", and now BYD also used "Qin" to kill the real highland of the new energy empire, standing "Qin" looks forward to the shoulders, "Tang", "Song", "Yuan", "Ming", all of which represent China's most brilliant "governing the world", the new energy battle in the future market, BYD's latest strategy is " SUV 'governing the world'" - technology and dreams, there is unlimited imagination. 2015 will be the "SUV Year" of BYD Auto.
According to the new product plan, BYD “Songâ€, which is positioned in a compact SUV, will be released in the second quarter of 2015; BYD “Yuanâ€, which is positioned on a small SUV, will be released in the third quarter of 2015 – first in 2016 or In the second quarter, BYD will also launch a pure electric version of the "Song"; and "BYD Ming", which is positioned in the medium and large SUV, will be officially announced in the second quarter of 2017.
Song: The length, width and height of the body are 4565/1830/1720mm and the wheelbase is 2660mm. The new car features a more original design, and the integrated front face design highlights the overall youthful look. The power will be equipped with a 1.5T engine + front and rear dual motor power combination, equipped with a full-time electric four-wheel drive system.
Yuan: The new car has a length and height of 4320/1765/1650mm and a wheelbase of 2520mm. It is positioned in a small SUV. At this point, BYD's family-style design style, the sharp front face design and the stylish sports interior design can predict the target customer base for young consumers.
Ming: BYD “Mingâ€, launched in 2017, will be presented to consumers in the form of “six-engine four-wheel drive†technology, achieving 1 engine + 5 independent motors, 4 independent driving, electronic full-time four-wheel drive, 100 kilometers Accelerated only 3.9 seconds, anti-rollover tires and so on. Whether such a large number of products will make BYD open a new world in the domestic new energy market is worth looking forward to. The 5-seat 7-seat medium and large SUV has a length and height of 5100/2000/1750mm and a wheelbase of 3000mm. The scene design of BYD Ming was not announced at the scene, but said that the car will be equipped with a six-engine four-wheel drive system, and the acceleration time of 100 kilometers will break through to an astonishing 3.9 seconds.
It can be seen that in 2015 BYD has covered the mainstream market of SUVs, providing consumers with more choices on plug-in hybrid vehicles. For BYD, 2015 is a veritable SUV year.
The whole market chain of the whole industry chain BYD has started the whole industrial chain and the whole market layout of new energy vehicles. In terms of technical reserves, BYD has mastered the core technology chain of “Battery – Motor – Electronic Control†and consolidated its technological leadership and position as a leader in new energy vehicles through the “542 Strategyâ€; in the model reserve, from Qin to Tang, Song, Yuan, BYD will expand new energy vehicles from cars to SUVs; in the layout planning, BYD proposed a new energy vehicle "7+4" layout, in addition to personal vehicles, bus vehicles, but also plans to freight cars, Expansion of engineering vehicles.
The SUV market experienced last year's popularity can show consumers' preference for this model, and given the premise that SUV fuel consumption is higher than that of cars, the competitiveness of new energy SUVs in the automotive market, especially in the mid-end market, is worth looking forward to.
For why BYD is so keen to launch the SUV series this year, BYD Chairman Wang Chuanfu said that this is the conclusion of the company after analyzing the situation of the SUV and the sedan market this year. "The market situation analysis has given the answer. The SUV is currently in the auto market. The fastest-growing model, the market is very recognized by the SUV. The independent brand wants to have little room for improvement in the car market, and now the most suitable for the development of independent brands is the SUV and MPV market."
Self-owned brands are also actively preparing for the SUV market. Everyone can see the SUV. Everyone will not let go of this opportunity. The same is true for joint venture brands. Independent brands are now not only robbing market share through low prices, but also technological innovation. And the attention to product details is also the source of confidence for independent brands to compete for cakes. In the field of new energy, independent brands are not in a completely backward position, so it is wise to put a large number of SUVs and new energy vehicles at this time. It is conceivable that the performance of the future like the Haval H6 will be difficult to repeat."
Although the combination of “SUV+new energy†seems to be impeccable, the future development path is not a smooth one. “First of all, the oil price is very low. Although the new energy vehicle can save oil money, its manufacturing cost and price are relatively high at present. Most of China's SUVs are urban SUVs. Compared with the fuel consumption of cars, the fuel consumption is about 15% higher than that of cars. Unlike the difference between foreign SUVs and car fuel consumption, the current domestic SUV sector is developing rapidly, but its advantages. Not as obvious as we think."
Summary: In the field of new energy for more than ten years of hard work, BYD has established itself as a leader in the field of new energy. BYD's intensive deployment of its product layout in the SUV market, and the main new energy card, is the trust of its own technology research and development capabilities. However, they know that only by continuing to deepen new energy technologies and strengthening the research and development of traditional power vehicles, BYD has the opportunity to create greater glories. From BYD's high-quality products, solid technology and clear planning on new energy vehicles, we can see the future of BYD's new energy automobile industry and the future of China's new energy automobile industry. We also expect BYD to give everyone a happy future. Bring more surprises.