The topic of Internet car is now being heated up. SAIC and Ali announced strategic cooperation. After jointly developing Internet vehicles, it has caused great repercussions in the industry. Many of the peers have claimed to build Internet cars.
In the interaction with experts such as Kevin Kelly, everyone has fully discussed what kind of value the Internet industry and the automotive industry can bring together. The whole discussion content and the content released by Meihua.com seem to think that Internet companies and automobile companies After the cooperation, more is to do marketing, to dig out our users, or to discover the relationship between cars and maternal and child products.
Of course, there is no doubt that when we have Internet resources and can use big data, these will make our products more adaptable to users' needs or help us find users.
But is this all enough? Such a kind of marketing is a sign that we are creating an internet car?
Internet cars are definitely not car networking. Talking about the Internet, besides changing, is Internet thinking, or a way to change our lives. Today we can shop online, the Internet has changed TV and mobile phones, and the next one that has been changed is considered by many people to be cars.
In the continuous development process of the previous years, the Internet of Vehicles has developed rapidly in China, but we also see a reality: When the in-vehicle information service constantly hopes to win users through some selling points, what do we really bring to users? Is the user's need just to gather some Internet resources for news and entertainment? In the development of the car network of Shanghai Auto, we are also constantly discussing. Five years ago, when we launched the inkaNet 3G smart car system, we constantly tried to use the Internet to change our products by means of information, hoping to win the response and support of some users.
The Internet car we are going to do is definitely not just a car network.
At the meeting, many people talked about Tesla. Tesla's success has aroused great repercussions in China, especially whether many Internet companies have become Tesla-like innovative companies overnight. In addition to battery management and marketing model innovation, Tesla is more important, that 17-inch large screen, through this screen can provide more entertainment, news, Internet, shopping, web search, etc., but this Is it the real needs of users?
I believe that this is not the case. Really want to integrate the Internet with the car, it should do more than this.
2014 was a very interesting year. From the Geneva Motor Show in March, experts have been asking whether mobile phones can replace the entire car system. Frankly speaking, no matter what method, Carplay or Android Auto, the most important is to closely integrate the interior system and the Internet environment, which is also an important embodiment of the Internet thinking we apply.
What the Internet has brought to a traditional business model or product actually eliminates the original barriers to the information channel. For the Internet car, when the Internet and the car are integrated, the connection must become a basic function, and it is also a function that we need to study in depth.
Connection is not just a connection between a mobile phone and a car, not just an in-vehicle system connected to the Internet. The concept of the so-called Internet car is that Internet cars actually run on the Internet-based information highway, which is far from the concept of the so-called car network. Of course, the essence of the Internet car is still a vehicle, we still pay attention to the performance of the car, such as power, comfort and handling. However, it is necessary to give full play to the information services of the Internet and integrate the cloud and the car.
These changes are closely related to the changes of our consumers. Although the consumer groups and users in the automotive industry are very extensive, we have to admit that the development of the Internet has become the mainstay of automobile consumption, and the research on this group is very important. Important, it will also bring us a lot of thinking.
In fact, the Pan-90 will become a thing of the past, but young ideas will always be popular. We must use Internet thinking and methods to think about what products users need.
SAIC and Ali’s investigation of Roewe’s owners found that the car owners behind the Pan-90s had a deeper understanding of the car and the Internet than we understood. For these owners or potential owners, they want the car not just a means of transportation, but also as a partner, a carrier of growth.
Internet car is what Internet car is not only an insight into consumer demand, but also an insight into consumers or potential users. More is, our product marketing, manufacturing, R&D, and even sales and service have big data. concept. The data is everywhere, the key is how to use it. This is the problem that lies in front of each of us. The data of SAIC's at least 20 million car owners and the integration of Ali data will create unlimited possibilities.
When discussing Apple and Google, worrying about the fact that they will occupy this screen, what are we worried about? Is it just a simple APP implant? There are many different approaches in the automotive industry. If you simply hand over the operating system and system applications of the car to the Internet company, it is not enough.
How did SAIC and Ali do it? On the technical level, in the cooperation process between SAIC and Ali, in-depth system development and architecture design from the bottom of the operating system, open interconnection and account, in order to meet the real needs of consumers. Whether it's in Android or IOS, getting the most out of data-based services, location-based services, and customer-specific services.
Therefore, our Internet car is in the bottom of the operating system and the needs of the Internet and the cloud, and that is, we will also open the Internet architecture from the bottom of the operating system, and realize the communication with the car electronics itself, so as to achieve the inside of the car. Data can interact with the cloud.
The essence of an Internet car is an ecosystem that is understood only from the product level, or is understood only from the nodes of a certain service. It is not perfect. Our Internet car can travel on the traditional expressway and drive on the information highway represented by the Internet. There will be people's data, and the development process from the client to the Internet. Internet cars will inevitably consume data and will also contribute data. Just like Kevin Kelly's concept, when Internet cars can consume far more data than other devices, they can really be called Internet cars. At this time, operators will also consider how to make data resources more convenient and cheaper.
Since we are going to do something innovative, we will inevitably test our team's innovative thinking. This kind of innovative thinking of the Internet needs to be reflected in all aspects. For example, the recruitment of our team using WeChat method in October this year has, to some extent, revolutionized the traditional recruitment methods adopted by automobile companies.
Of course, we still have a lot of things to do. The most important task and task of SAIC and Ali's joint team is to make the two really integrate together. This integration is definitely not the traditional manufacturing industry that Internet companies have subverted, but the self-sufficiency and consciousness of the manufacturing industry itself. The integration of the Internet into the Internet tide, and the Internet companies to create a real match point, truly realize the Internet car project.
SAIC and Ali cooperation is definitely not a closed system. Our products, our platform, and the ecosystem we want to build will be open. Although we can't talk about the details at the level of detail, the Internet car created by SAIC and Ali must be worthy of everyone's expectations.