From April 2012, the National Automobile Association, the Beijing Auto Show and the Canton Fair showed that “although it was very lively, the spring has not yet arrived, and now the filter industry is still at the end of the winter.â€
In 2012, the number of motor vehicles in the country has exceeded 100 million units, and at least three filters per vehicle (air filters, oil filters, fuel filters) are used in the automotive filter industry as an attractive feature. The big cake, but the challenge is also great.
“The filter industry has been very confusing for the past few years. Under the stimulating of government procurement and industrial policies, many companies have squeezed in. However, few people can make money. Many companies have lost their lives. People inside want to kill. A blood road."
Painful reality
Due to factors such as the European debt crisis and the lacklustre US economic recovery, the export orders for filters have been drastically reduced since the second half of last year. From the 111th session of the Canton Fair, information from this year, the domestic filter companies in Europe and the United States orders fell by 3 to 50%.
It will take time for the domestic filter market to start on a large scale. Due to the vicious price competition in China, the quality of products varies greatly due to cutting corners. The high-end market is occupied by foreign brands, and the development of independent brands is slow.
"The filter market is very large, but it is really messy." There are many filter companies, there is no standard, everyone fights prices, "it is necessary to invest in truly forward-looking products."
In the domestic market, the price of a better diesel filter CX0710 is 6 to 8 yuan, and even better is 10 yuan. The difference is only 3.7 yuan.
According to the statistics of relevant departments, the domestic customs export information from last year to the first quarter of this year shows that most of the filter manufacturers’ exports have dropped significantly, and the imports of foreign brands’ filters have increased. This highlights the extreme mistrust of independent brands in the domestic market and the deep dependence on foreign brands.
Survival
How to survive the winter and “live†before the arrival of spring is a challenge for every filter company.
Since the introduction of Euro III standards in the Chinese automotive industry, the old engines have been completely eliminated. The Euro III filtration standard filter market officially opened. Numerous manufacturers broke into new markets for new products and conducted fierce price fights. Without ensuring the separation performance of the filter paper, the so-called Euro III filters have been produced. For the future after-sales maintenance of vehicles lay great hidden dangers.
The current commercial vehicle fleet in China is about 25 million units. It is maintained once a month. Each time you replace 2 oil filters, 2 diesel filters, and 1 air filter, the annual demand of the filter is At 1.5 billion. With the development of the Chinese economy, this series of figures will continue to grow. For the filter industry will form a long-term good, the resulting market demand for commercial vehicle filters will reach tens of billions of yuan, which does not include the filters required by private and construction machinery and air compressor industry. The overall filter industry has a market capacity of more than 100 billion renminbi.
Wuhu Snow Wolf Automotive Parts Co., Ltd. () Marketing Department expects that in the next 8 to 10 years, with the improvement of the manufacturing quality of the filter industry, independent brands will regain their own market share. The market share of foreign brands will be Atrophy occurs. This is because when the renminbi continues to appreciate and exports lose more and more competitive advantages, manufacturers will naturally spend their energies on the world’s largest market, the Chinese market.
Temporary troughs in the industry have provided the opportunity for reshuffle. International giants and filter companies that have turned to domestic sales have become leaders in shuffling.
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