Shell Unified Convergence 678 promotes Huizhou City's “first show”

On September 17, 2014, Shell's unified new generation “Heeneng 678 Series” new product promotion conference was successfully held in Chengdu, Sichuan. With the full assistance of local distributors, this promotion will showcase the newly upgraded “ HeNeng 678 Series ” new product. The excellent and practical quality has won the unanimous approval of more than 100 dealers, retailers and end users. The follow-up discussions and prospects of the market highlight the great prospects of the products and greatly inspire the morale of local dealers.


Shell unified new generation "HeNeng 678 Series"

“Heeneng 678 Series” as the “protagonist” under the spotlight showed all-round excellent and practical quality to the participants. Each link was compact and profound, making Chengdu a more rigorous place in the air of ease. From the introduction and analysis of the product itself to the trends in the automotive oil industry, dealers, retailers and end users on the ground not only have a more comprehensive understanding of the new generation of products, but also have a future for synthetic lubricants and even the oil industry. Deeper understanding.

Synthetic oil products have long been a widely accepted category of gasoline engine oil in developed regions in Europe and America. However, in China, synthetic oil has not been widely used due to factors such as market maturity and consumption habits. Shell unity has been trying hard to promote the development of synthetic lubricants in the Chinese market based on its strategic thinking and a global perspective. The “Heneng” brand has become a powerful tool for Shell to unify China’s steam engine oil market and debuted at this year’s dealer conference. The new products of “HeNeng 678 Series” all met the requirements of the highest level of gasoline engine oil certified by the American Petroleum Institute (SN), and became the star product of Shell's unified stepping SN era.

The SN grade, the highest specification for gasoline engine oils, also represents the highest quality. “HeNeng 678 Series” continues the “UP+Excellent” technology, and its technical advantages in quiet dispersibility, oxidation resistance, shear resistance, flowability, and viscosity stability will provide consumers with impetuous power. , smoother and quieter driving experience, while more energy-saving and environmentally friendly. The new HeNen 6 series products will further lead the popularization of synthetic oil in China; Hexy 7 series and 8 series products with fully synthetic base oil can provide excellent lubrication protection for the engine, allowing users to enjoy “one-step” lubrication. Experience.

Shell unification chose Chengdu as the first stop for the nationwide series of promotional activities, highlighting the importance it attaches to the Southwest market, and greatly inspiring the morale of local dealers. Chengdu distributor representatives assisting in the conference said to reporters: “Resellers have always trusted Shell's unified product strategy and market planning. The launch of 'Heneng 678 Series' led the steam engine oil into the SN era and will lubricate the experience. To a new height, such excellent products are the most powerful ones. With the unification of Shell's continuous support of distributors and the help of such excellent products, I have full confidence in the future market prospects."

Since September 17th, Shell's unified “HeNeng 678” product promotion conference officially opened. Since its official release in July, the first round of national promotion activities for the “Heneng 678 Series” new product has been “first show” in Chengdu, followed by Nanjing, Zhengzhou, Beijing and Hangzhou. It is understood that Shell's unified promotion activities covered thousands of wholesalers and end users, effectively boosting the expansion of distributors' businesses around the country, and accelerating the process of “HeNeng 678” being fully rolled into the market. It also marked a The field's new Zhuo Lulu journey was fully opened.