In the current promotion of new energy vehicle marketing, “transit first†dominates. Among the 39,000 new energy vehicles actually promoted by the “Ten Cities Thousand Vehicles Demonstration Projectâ€, city buses and taxis accounted for more than 80% of the total. In the wave of bus exchanges this year, new energy is still the focus of the redemption.
Because on the one hand, the energy-saving and emission-reduction effects of new energy buses on the one hand are more pronounced than on passenger vehicles. On the other hand, the market acceptance is higher. The promotion and application of urban new energy public transport has become a general trend. The development of new energy vehicles is an important policy for the government to govern the environment and enhance the competitiveness of the industry. Therefore, as a pioneering area of ​​development, new energy buses will be strongly promoted. “Bus buses, especially new energy buses, will be the main growth point for the passenger car market this year.†An industry analyst said.
Since May, the progress of new energy bus procurement has remained steady as local policies have been successively landed. Some analysts expect that the number of buses will reach 600,000 in 2015, while the number of new energy buses will increase to 83,000, accounting for 13.8% of the total. The market is huge and the prospects are promising.
Accelerate the implementation of the policy to drive sales <br> <br> In recent years, new energy vehicles position the constantly rising. In the field of passenger cars where new energy vehicles are located, especially in the area of ​​bus, it is relatively smooth. Among them, Beijing, Shanghai, Shenzhen, and other cities that have hosted major events, the number of new energy buses has taken the lead in the country. According to public statistics, Shenzhen has become the world's largest city for new energy buses, and the number of new energy buses currently running has reached 3,050. The Shenzhen Municipal Traffic Commission stated that in 2015 Shenzhen will push another 7,000 new energy buses.
“New energy buses have inherent advantages in resolving the problem of expensive new energy vehicles, short mileage, and difficult charging,†said an industry source who has been concerned about the development of new energy vehicles for many years.
It is understood that most of the public transport companies are state-owned enterprises. Both the issue of subsidy and the cost of buying cars are easier to promote than private cars. And in the actual use of the process, the bus is "two points and one line" type of operation, from the hub station to provide charging equipment, lines, stations basically fixed, the operating line is basically within controllable range, unified management is also easy to mobilize the vehicle.
Prior to this, the four ministries announced on February 8 the "Notice on Further Promoting the Application of New Energy Vehicles" and adjusted the reduction rate of subsidies. The reduction of the subsidy standard shows that the government has a positive attitude towards the promotion of new energy vehicles and hopes to help them expand the market. However, the decline in the subsidy standard itself does not include passenger cars. In connection with Li Keqiang’s speech during his inspection of BYD and the convenience of the government’s promotion of new energy buses, the industry believes that this policy can demonstrate the high certainty of the government’s promotion of new energy buses.
Since 2013, the country has introduced a number of policies to promote the marketization of new energy vehicles.
On November 26 last year and February 8 this year, four ministries announced the list of the first and second batch of new energy promotion cities, further expanding the scope of pilot projects for new energy vehicles.
In addition, in March this year, Shanghai, Beijing, Jiangsu, Xi'an, Wuhan, Anhui and other provinces and cities have intensively issued policies related to the promotion and application of new energy vehicles. In addition to clarifying the targets for new energy vehicle promotion and subsidy standards, it also involves a number of preferential policies such as tax incentives, license policies, charging infrastructure construction plans, and subsidies, which have a strong driving effect on sales of new energy vehicles.
Policies to support the market expansion plus yards <br> <br> learned that the new energy automotive industry is expected in early July and then welcome the policy support. The market expects that the content may involve exemption from vehicle purchase tax.
The relevant staff of the State Administration of Taxation had stated in mid-May that it was actively studying the purchase tax policy for the purchase of new energy vehicles. The current purchase rate for new energy vehicles is about 8.5%. If this tax is exempted, it will effectively reduce the cost of car purchases. In addition, according to estimates, the Ministry of Industry and Information Technology or will stop the local protection of new energy vehicles, cancel the current local directory of new energy vehicles.
The relevant agencies expect that the implementation of a series of policies such as exemption of purchase tax for new energy vehicles and cancellation of local protection will help speed up the promotion of new energy vehicles. In May, the sales volume of new energy vehicles increased by 98% year-on-year, and the effect of policy support was significant. Industry insiders pointed out that in the context of favorable policies, the promotion and popularization of new energy buses will enter a golden period of development. Vehicle manufacturers and subdivided industries such as lithium batteries and charging stations will all face market expansion opportunities.
Is it the old ginger or the latecomer?
According to the latest statistics, the percentage of new energy buses and utility vehicles (sanitation vehicles, postal vehicles) in new energy vehicles in China has reached 76%. At the same time, the new energy bus service has also given birth to a number of new energy bus manufacturers such as Futian Ouhui Bus, Shenzhen Wuzhou Long, Shandong Yixing, Nanjing Jinlong, and Hengtong Electric.
The "latecomers" in the field of new energy buses hope to use the new energy technologies to gain a share in the passenger car market, and even achieve "counterattacks."
Under the central unified deployment, transportation and environmental governance have become key links in the coordinated development of Beijing, Tianjin and Hebei. Futian Auhui took advantage of Beijing's superior home field advantage and took the lead in exploring the “new energy bus integration†operating model. The new energy bus bus service has caused Foton’s bus sales to soar by 164.5% year-on-year in April. It is reported that at present, the Ouhui Model has already embarked on the road of a solution for a new energy bus with typical “Fukuda characteristicsâ€. It has radiated from the Beijing-Tianjin-Hebei region to the entire country, and it has become a stark phenomenon.
The consistently high-profile BYD has created a "build factory model" in the promotion of new energy vehicles. Relevant information shows that since 2013, BYD has successively built factories in Nanjing, Dalian, and Guangzhou, and has "kept" K9 buses and E6 as a "bundle." Take Nanjing as an example. In 2014, Nanjing City added 1,000 pure electric buses to meet the “Year of the Youth Olympic Gamesâ€. Among them, BYD, which has built a factory in Nanjing, has received orders for 650 pure electric buses and K9, and local new energy bus manufacturers in Nanjing – Nanjing Golden Dragon received only 250 orders. This may be what Nanjing Jinlong did not think of in 2011 when he was betting on pure electric buses.
In the face of the trend of “waves pushing the waves behind the Yangtze Riverâ€, the “older†bus companies are also trying their best to respond. In the face of the "latecomer" in the marketing of "variety", Yutong as a representative of a group of "old" children's car manufacturing companies in the new energy technology continues to break through. Industry insiders believe that the development of new energy buses is an important “chip†for traditional bus manufacturers to retain their dominant position.