As a platform for many traders, such as producers, distributors, consumers, and logistics companies, the lighting and lighting store is now emerging all over the country and has sprung up. Among them, many stores continue to grow in competition, and many stores are eliminated in the competition, they are constantly playing a new development trend. In the past six months of 2014, the lighting industry has experienced unprecedented pressure. The lighting store economy associated with it should also feel a strong chill. It is not difficult to find out that the news about the construction of the national lighting store is one after another, especially in the ancient town of China, such as Dengwang Square, Lihe Square, Starlight Alliance Lighting and Lighting Expo Center, Light Cube? LED City, Huayi International Lighting Plaza, and the People's Lighting Plaza are all in a strong market. On the other hand, there are still some problems in which some lighting stores are vacant and re-investment is repeated, which makes the argument of oversupply in the store endless. Under the current situation, the constant emergence of major lighting and lighting stores is an inevitable trend in the economic development of the lighting industry, but at the same time, the development process has gradually emerged a hidden worry. The polarization of the national lighting and lighting stores is arrogant and chilling, and it is clearly worth worrying and reflecting on the entire lighting industry. It must be pointed out that in some industry insiders, the crisis and the gloom of the entire lighting industry are attributed to factors such as economic cold, property market regulation, market shrinkage, and mode loss. In fact, there are still some reasons for the high rents of merchants. Various factors, such as various costs and unfavorable market sales, are difficult to suppress. Is the business not working hard, or is the business not opening up more channels? Obviously, this is not objective. The essence of this phenomenon is not sales, but the combined effect of corporate brand strategy and store business model. At the same time, the dilemma of some lighting and lighting stores and the embarrassment of businesses reflect the current difficulties in the lighting industry. Market choices are ruthless: if the factory dumps a batch, the merchants must also dump a batch, and the shopping malls also drop a batch. The core of all economics is the relationship between supply and demand. When the production capacity and the business capacity are severely surplus, it must be regulated by the market. The so-called survival of the fittest, natural selection, survival of the fittest! If you are poor, you will change your mind, change your mind, change your model, change your mindset, and it will inevitably start to happen. Is it catering to or bypassing or avoiding? It is also the determination of whether the company or the store has changed, and whether it has the courage to change the pain.