· Land Rover combing product system layout, found in China, the world's first launch

On September 19th, the Land Rover brand completed a new round of product sequencing in the Chinese market. “Discovery” debuted with a family concept, and the first model of the family “Discovered God” was the world premiere. At this point, the Land Rover brand has formed three major product systems: the Discovery Family, the Range Rover Family, and the Guardian Family.
"China is the world's largest market for the Land Rover brand. The choice of the first launch here highlights the importance attached to the Chinese market," said the relevant person in charge of the Land Rover brand to the "Daily Economic News" reporter. Since the third quarter of this year, the global headquarters has raised China. The supply of the market.
From January to August this year, Land Rover brand sales in China exceeded 65,000 units, a year-on-year increase of 40%. This year, Land Rover brand sales are expected to reach 100,000 units. "This year is very important for the Land Rover brand," Jaguar Land Rover related person told reporters that not only is the Land Rover brand expected to reach 100,000 sales scale, but also a key year for layout.
It is reported that the first model produced by Jaguar Land Rover in the Chinese market will be launched in November and will be unveiled at the Guangzhou Auto Show. According to the plan, it will be officially launched in the first quarter of next year.
“Discovery” to expand the family layout “Discovering God” is the world's first show choice in China, which is undoubtedly due to China's importance to the Land Rover brand. Data show that in the first eight months of this year, the Land Rover brand's global sales volume was 251,100 units, an increase of 13.45% year-on-year. The Chinese market contributes more than a quarter to the sales of the Land Rover brand.
Jaguar Land Rover Greater China President Gao Bo told reporters that "2014 coincides with the 25th anniversary of Land Rover's discovery. The Land Rover brand presented its 25th anniversary of 'Discovery' with the global launch of 'Discovering God'. The new model will create a better future for Land Rover in China."
The "Daily Economic News" reporter learned that the "discovery of the gods" model and size, between the fourth generation of "discovery" and Freelander 2. The future Freelander will gradually withdraw from the market, and the “God” in “Discovering God” explains the relationship between the new car and the inheritance and development of the previous generation.
The “Discovery God” model will be launched in the first quarter of 2015, with an expected price of around RMB 600,000. The relevant person in charge of the Land Rover brand told reporters that as the first new model to discover the family, “Discovering God” is the top multi-functional medium-sized SUV, which continues the cross-country gene of the Land Rover family as always.
With the launch of “Discover Goddess”, the three product lines of the Land Rover brand are more clear. According to the Land Rover brand plan, the Land Rover brand is divided into the Discovery Family, the Range Rover Family and the Guardian Family. The previous Freelander series was included in the Discovery family and no longer existed independently.
In terms of product positioning, it is found that the family emphasizes versatility and represents the spirit of discovery that Land Rover has inherited today; the Range Rover family is unique in its luxury; and the guards take into account both characteristics.
“The clear positioning of Land Rover to the three major families will help to meet the challenges from different market segments.” The relevant Land Rover brand leaders told the Daily Economic News reporter.
Land Rover sticks to SUV leader positioning In fact, as a synonym for luxury SUV, Land Rover brand has always adhered to the position of this market leader.
The relevant person in charge of the Land Rover brand mentioned to the reporter of “Daily Economic News” that in the past three years, Land Rover has launched Range Rover Aurora, a new generation of Range Rover and a new generation of Range Rover Sport Edition, completing the update of the Range Rover family. The replacement, and the introduction of the Range Rover extended version will take the luxury of the Range Rover family to a whole new level.
At this year's Beijing Auto Show, Land Rover's Range Rover Hybrid and Range Rover Sport hybrids further enriched the Range Rover's product lineup. At the end of this year, the first model of Jaguar Land Rover in China will be unveiled. It is reported that the first model is the Range Rover Aurora, which continues to sell well in the Chinese market.
In fact, since 2012, China has become the single largest market for Land Rover sales. All of Land Rover's models are popular with consumers, and the growth rate in the Chinese market is faster than expected. In the first eight months of this year, Land Rover's growth against the trend of more than 40% in the context of the overall slowdown in China's luxury car market.