In the past two years, the LED industry channel has developed rapidly. The price of LED general lighting products has dropped rapidly at a rate of more than 30 per year. The channel distribution in the first half of this year has made the LED industry appear on the surface. However, the sales market in the terminal market in the first half of this year has been questioned. For a long time, the coincidence of LED lighting and market demand has become the object of debate. However, industrial development has not been neglected with these disputes. Today, China's LED industry capacity and market are still in an embarrassing situation. At the same time, entrepreneurs have pushed the entire industry into a long and muddy road in order to quickly seize the market. LED lighting industry development can not be rushed to holiday promotions, LED general lighting is expected to be in the real estate sales season, whether this year is successful, it is not good to draw conclusions. But it can be attributed to: If LED general lighting achieves blowout in the real estate sales and decoration season, it means that the channel distribution in the first half of this year is too strong, it also shows that LED lighting is completely suitable for the market; if LED general lighting can not be Real estate sales renovation season to achieve hot sales, it means that LED general lighting itself still has problems, channels and distribution are inevitably too rushed. In fact, the development history of the LED industry in China is not long. China is now the largest LED industry base in the world. The development speed of China's LED industry is so rapid, but it has not seen the terminal market really rise, and there are many difficult problems left in the future development of the industry. We have to reflect on whether the LED industry is really arrogant in China. After Shenzhen Lehman Optoelectronics successfully landed in the capital market, LED companies emerged. Up to now, there are as many as 25 LED companies successfully listed on the LED project, and more than 100 LED companies are rushing to market. Judging from the performance reports of LED listed companies, most companies have not achieved the expected investment targets. A few other listed companies began to change their performance after a few months of listing. Listing for listing is a feature of Chinese LED listed companies. The key to the question is how many LED listed companies are needed in China, and how many LED companies are worthy of landing in the capital market? I am afraid that the entire industry needs to be pondered before the IPO opens. Many companies continue to grow bigger in order to land in the capital market, and the big performance is reflected in the production capacity. Even though the LED terminal lighting market has increased in the first half of this year, the capacity utilization rate of China's LED industry is still not high. Take the chip as an example. At present, the number of MOCVD machines in mainland China is about 1,000, and the capacity utilization rate is about 60. Even so, many chip companies continue to expand production capacity in order to survive and lay out the market. Under the tremendous pressure of production capacity of the whole industry, the inventory water level has been rising all the way, and it has to rely on the price and the payment cycle to capture the survival opportunities. In the future, China's LED industry will face more intense market competition. In the increasingly fierce competition, many companies have begun to integrate new ideas for mergers and acquisitions. This has led to the phenomenon that the industry is bigger and smaller. A large number of LED companies will be eliminated, including LED chip companies. Many companies have neglected the market assessment and entered the LED industry under the encouragement of local governments. However, due to the lack of clear market positioning, they have lost market competitiveness and are facing difficulties in riding the tiger. If a group of chip companies are eliminated, there will be hundreds of MOCVD idle takeovers, resulting in billions of losses. This is obviously caused by the lack of rational and rapid development of the LED industry. Being big and not strong is another feature of the rapid development of China's LED industry. China's LED industry started late, subject to patent technology constraints, China's LED industry inertia relies on foreign giant patents, which makes the entire industry into a quagmire of homogenization competition, price wars and so on. In order to survive, many LED companies have been unable to focus on projects that require time, such as technological innovation and product development. Today, although general conventional products can be manufactured in China, they still rely on imports in the high-end field of high performance. How to enable enterprises to slow down and calm down to make products is an urgent problem that the entire LED industry needs to solve. The government plays an important role in the development of the LED industry. Earlier, the profit of the LED industry 60 was concentrated in the LED chip industry, so the production capacity of LED chips in China increased at a geometric rate. Local governments are taking LED chip projects as a performance project. However, while local governments have contributed to the promotion, they have neglected the coordination between industries, resulting in the malformation of the uneven distribution of China's LED industry chain. In any industry, in the early stages of development, the government often plays a key role. However, in the market economy environment, the competition between enterprises can never get rid of the market law. Judging from the subsidies received by enterprises in the first half of this year, the government has slowed down the encouragement of enterprises, and the Shenzhen Municipal Government even abandoned the LED industry plan that was formulated earlier. This is a good thing for the Chinese LED industry. Only after washing the market rules can we see the value of the company more accurately. In the past two years, the LED industry channel has developed rapidly. The price of LED general lighting products has dropped rapidly at a rate of more than 30 per year. The channel distribution in the first half of this year has made the LED industry appear on the surface. However, the sales market in the terminal market in the first half of this year has been questioned. Traditional fluorescent lamps have been in the market for more than a decade. Is there any need to be eliminated immediately? Is the maturity of LED products to the extent that people urgently need them? These are the basis for verifying whether LED lighting products can be sold in the end market. The setting of LED lighting channels should be cautious and cannot repeat the development of China's LED industry. If the LED products do not meet the needs of the end market, even if the channel construction is successful, the goods will be rolled down, and the sales will not start, which will only increase the burden on the enterprise. When the market really starts, the company needs to spend a lot of energy to clean up and integrate the previous channel resources. For example, when a city is built, it is not planned at the beginning, and a large number of houses will be built. After the implementation of the plan, the previous building will be demolished, and only half the effect can be achieved. President Xi Jinping pointed out at the first phase of the G20 Summit of the leaders of the G20 in St. Petersburg, Russia that fundamentally solving the long-term development of the economy must firmly promote structural reforms, and would rather reduce the growth rate. Any business needs to be both far-sighted and far-sighted. It will not last long to kill chickens and take eggs. This LED industry needs to learn from it.