In-depth study of the terminal market can be found that merchants generally reflect the instability of many products, and even some products are in short supply. Although the current industry is in the off-season and the market environment is not prosperous, the shortage of products is sufficient to show that LED manufacturers do not lack orders. In recent years, the development of LED lighting is changing with each passing day. Consumers' awareness of LED lighting products is also increasing. However, it is undeniable that low-priced LED lighting products are still popular in the terminal market. However, several LED lighting companies that have achieved large-scale production in manufacturing have obvious advantages. This advantage has become a sharp tool for them to open up the terminal market, thus achieving a decline in product prices and even a small-scale manufacturing monopoly. Even so, the LED lighting industry still has no real big brands so far, that is to say, many companies are only big, but not yet strong. The reason for this phenomenon is: in order to increase production capacity and increase sales, companies choose to lower product prices, and small profits but quick turnover. However, if the company has no profit or the profit is too low, it will lead to two kinds of results: First, there is not enough money to invest in new product research and development and technology research; Second, it is impossible to improve production and manufacturing, and the production capacity naturally cannot be improved. At present, the LED lighting industry is in the era of big fish eating small fish, which is also an era where opportunities and challenges coexist. For small and medium-sized enterprises to survive and seek development, they must be awake. This is a long-term battle that cannot be achieved overnight. Instead, it is necessary to locate and recognize its own advantages, and to understand the changes in the terminal market and make a quick and timely response. In my opinion, the future LED lighting products must be consumer-oriented, can your products attract consumers? How to make products stimulate consumers' desire to buy? These should be the issues that every production company must think about.