On April 16th, a paper-blocking order of Op Lighting has pushed the industry's channel warfare to the forefront. Many companies have personally felt the dilemma of channel construction. On the one hand, traditional enterprises have transformed LEDs and have no time to consider supporting channel construction. On the other hand, most companies stay at the distributor and agent level for the channel. However, LED as a rising star in the lighting industry, what kind of channel is suitable for LED lighting, LED channels and how to build? Worth thinking. Liu Kefeng, vice president of photovoltaic lighting in Shenzhen, told reporters that the channel is simply a way to sell products to consumers. The industry usually divides the channels into: traditional channels, through the dealers for large logistics, large circulation channel model. Engineering channels, through engineering firms, designers, channel mode based on project operations. Hardware channels, channel channels for consignment through hardware stores all over the streets or in rural areas. Targeted channel, a channel model for targeted sales for one or several industry sectors. There is also the most popular e-commerce channel, the channel model for online sales through e-commerce. There are many types of channels and the forms are varied. The current difficulty of the company's channels is that you do not know which channel mode to choose. How should companies choose the right channel? Liu said that choosing the right channel is especially important for the development of the company. This is an era of change, and it is an era in which we need to pass. This is an era of fierce fighting and an era full of unlimited business opportunities. On the stage of the lighting market, a wonderful battle is being staged, and the prelude of lighting competition at home and abroad has been opened. The work that lighting companies begin is far more than channels, products, prices, promotions, but also the importance of customer, cost, convenience, and communication. With the ban on white carbon, low-carbon, energy-saving, and emission reduction policies, the policies of the ten cities have been intensified, accelerating the promotion of the LED industry. However, many companies only see the huge opportunities brought by LED lighting. In the case that the products and supply chains are not ready, the implementation of the human-sea tactics in the marketing port regardless of the cost, one after another, has become increasingly fierce. After a large investment, the results were minimal. There are more and more patent applications for products, but there are fewer and fewer innovations. Prices are getting lower and lower, and profits are getting less and less. Companies only focus on tactics and ignore strategies. This is an era full of opportunities and challenges. Liu Zongru said that the key to channel competition lies in capital, team, front-end (marketing), back-office (supply), product, service capability, response speed, core value of the enterprise, and existing resources. Then as a long-term development of the company to do a good number of ports: market (brand promotion), product (development), marketing, back-office (supply system). Rethinking the scale of traditional lighting enterprises of more than one billion. From 2000 to 2010, their rapid development coincided with the golden decade of China's commercial development and the golden decade of Chinese real estate. Undoubtedly, the future lighting industry will definitely be born in a scale of tens of billions and tens of billions. General Liu said that the current lighting belongs to the Spring and Autumn Period, how companies find their own territory in the future, focusing on the present.