Toyota Tacoma Sales Will Pass GMC Sierra in 2013

The Toyota Tacoma, known for its reliability and durability, is on track to overtake the GMC Sierra in 2013 and could potentially become the fourth best-selling truck in North America. But how far can it go?

Toyota Tacoma Sales Will Pass GMC Sierra in 2013

The Toyota Tacoma is on pace to surpass the yearly sales of the GMC Sierra. It will become the 4th best selling truck in North America. Big deal or no?

For years, the mid-size truck segment has been dominated by the Toyota Tacoma, with a strong year-to-date sales figure of 39,467 units. Its closest competitor, the Nissan Frontier, sold just 12,178 units through March 2013. In March alone, the Tacoma outsold the Frontier by more than 8,000 units, showing a clear advantage in monthly performance.

Currently, the Tacoma is closing in on the larger GMC Sierra, sitting about 1,500 units behind year-to-date, but it outperformed the Sierra by nearly 2,000 units in March. This momentum suggests that the Tacoma might soon be knocking on the door of the top-selling trucks in the U.S.

Why do these numbers matter?

The mid-size and compact truck market has been largely ignored by the "Big Three" automakers. Ford discontinued the Ranger in the U.S., while Chrysler stopped selling the Dakota long ago. GM is focusing on full-size trucks like the Chevrolet Colorado and GMC Sierra, which are bigger and heavier—making them less direct competitors to the Tacoma.

Meanwhile, Toyota has remained committed to the compact truck segment, continuously improving the Tacoma without abandoning its core appeal. The result? A vehicle that’s reliable, rugged, and built for real-world use. While other manufacturers chase profit with larger models, Toyota is catering to customers who want something practical and dependable.

This strategy is not only bringing in new buyers but also converting them into loyal Toyota customers. These buyers typically don’t want a full-size truck, and by capturing this niche, Toyota is expanding its brand influence across other vehicle segments as well. This kind of customer loyalty is what every automaker dreams of—and it's a big win for Toyota.

So, does this shift signal a major change in the truck market? And do automakers like Ford, GM, or Chrysler really care about compact truck buyers anymore? The rise of the Toyota Tacoma might just be the beginning of a broader trend.

What’s your take? Is the Tacoma passing the Sierra a big deal, or just another chapter in the evolving truck landscape?

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