Looking at this year’s auto industry, the Dongfeng Group’s overall listing in Hong Kong at the beginning of last year and SAIC’s handling of the Korean Ssangyong’s auto workers’ strike had a significant impact on the event and its long-term impact on the industry. This is better than what Geely did this year. for. However, whether it is in the eyes of the Chinese public or the international community, Li Shufu has always been an irreplaceable symbol and symbol of the Chinese automobile industry. The nine years he founded Geely is the battle history of the Chinese to build their own brand cars.
Li Shufu in 2006 can use one, one, one, and one back.
Say it first. At the just-concluded Beijing International Auto Show, Li Shufu, who once represented China in Frankfurt, Detroit and other top international auto shows, chose to be absent. The reason is that Li Shufu is dissatisfied with the exhibition area provided by Geely to the exhibition organizers. After several consultations between the two sides were improper, Li Shufu decided to “do nothing†and put the exhibited products in the exhibition hall of Geely University located in the outskirts of Beijing. In this regard, some people commented that Li Shufu was “playing big namesâ€, and others said that Li Shufu’s temper, or enthusiasm, was commendable. In various opinions, Li Shufu performed Geely's publicity with his usual alternative style.
However, Geely's advancement, that is, to enter the R & D and production of high-end products is what Li Shufu urgently desires. Geely this year, in addition to the introduction of King Kong, Vision and other mid-size cars, but also follow SAIC's practice of integrating global resources, with the British Manganese copper holding company signed a joint venture agreement. The agreement stipulates that Geely will create high-end taxi products for Manganese Bronze, and Manganese Copper will assist Geely to develop and produce a high-end luxury sedan, which Li Shufu calls “Little Rolls Royceâ€.
In 2006, Li Shufu also hosted one of Geely’s collections. As the profit margin of the auto industry continues to shrink, and Geely's original four production bases have a capacity utilization rate of less than 55%, Geely has expanded its production capacity. After Li Shufu set up production bases in Lanzhou and Xiangtan last year, he again heard news about factories in Cixi, Jinan, Harbin, and Chengdu. However, this expansion has not been fully supported by national policies. It is reported that only one of the many new bases planned for Geely has been approved by the state. Although the rapid development of the enclosure was unfavorable, Li Shufu’s "right to release the glass of alcoholic beverages" had to be carried out neatly and neatly. At the end of October this year, Li Shufu regained the independent management rights of Maple from the hands of Xu Gang (chairman of Shanghai Maple Motors).
However, according to Li Shufu, Geely's 2006 is not without regret. Geely lacked substantial measures in the “entering Europe and the United States†market that had been calling for years. This stagnation is unacceptable to Li Shufu. He personally ordered the dismissal of John Hammer, Geely's vice president and chief operating officer of U.S. company, who had been in office for more than seven years. Afterwards, Li Shufu quietly invited Zhao Fuquan, formerly the vice president of Huachen Automotive and general manager of the R&D center, to become the vice president of Geely, and Zhao's other title was the general manager of Geely Europe Automotive Industry Park Co., Ltd. The primary task Li Shufu gave him was to lead Geely to enter the European and American markets.
An old friend who had known with Li Shufu for 10 years described him as saying: “Li Shufu is practicing. His change over the past year has never occurred to me. He has already become a commander from a general who takes the lead in charge.â€
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