In the Indian market, the price is too low and it is difficult to push. When Taiwan blew a new southward heat, some operators took a wait-and-see attitude and were not in a hurry to follow suit. The industry pointed out that mainland Chinese companies have been in India for a long time, using low prices to grab the market, and India's per capita income is not high, Taiwanese companies face strong price competition pressure. In the Indian market, the price is too low and it is difficult to push. When Taiwan blew a new southward heat, some operators took a wait-and-see attitude and were not in a hurry to follow suit. The industry pointed out that mainland Chinese companies have been in India for a long time, using low prices to grab the market, and India's per capita income is not high, Taiwanese companies face strong price competition pressure. According to foreign reports, the actual price of LED bulbs in the Indian market is 350 to 600 rupees (about NT$150 to 290). However, under the government's Guangming Road Sports Policy subsidy, the Indian people can purchase two LED bulbs for about NT$5. India's International Lighting Exhibition entered its 14th year this year. Taiwanese manufacturers will also participate in the sixth group this year. The industry said that the size of India's domestic demand market is so large that there will be peers who want to try it out. However, it is understood that there are no more than ten LED operators who have obtained agent cooperation in India. Zhang Qingfang, CEO of S&P, is currently operating in Taiwan and Cambodia and has low interest in the Indian market. He pointed out that the price in the Indian market is really too low, it will be very hard to do, and the price in Southeast Asia is quite reasonable. Even the African market is worth promoting than the Indian market. Because Africa's electricity prices are higher, it is also more valuable to get in. Zhang Qingfang said that although the international manufacturers have already laid out the Indian market, the production bases are generally located in China, and they have entered India by brand and access. Taiwanese players will have to work hard to compete. In the Southeast Asian and South Asian markets, there are only two exhibitions that the trade associations have led the manufacturers to participate in, namely the Thailand Lighting Exhibition held in May each year and the Indian International Lighting Exhibition held in December. The trade association's preparatory staff pointed out that Taiwanese manufacturers must have the willingness to exhibit, and more than ten manufacturers, the trade association can participate in the group. These two exhibitions are large in scale, with more buyers and deeper influence.
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