Excerpts from Firehouse.com:
After making a strong first impression last fall, Old Style is bringing back its limited-edition commemorative can to honor Chicago's bravest. This time around, the iconic beer brand is doubling down on its commitment to supporting the city's firefighters and their families. For every case sold, Old Style will contribute to the Ende, Menzer, Walsh, and Quinn (EMWQ) Retirees', Widows', and Children's Assistance Fund—a local charity dedicated to aiding widows, orphans, and retirees of the Chicago Fire Department.
This marks the second year of the special release, which quickly became a cherished collector's item among Chicago residents, fans of Old Style, and anyone who admires the brave men and women of the Chicago Fire Department. This summer, the commemorative cans will hit shelves in multiple formats: 24-packs, 12-packs, and 16-ounce singles. Old Style has pledged to donate between $10,000 and $20,000 to the EMWQ Assistance Fund, depending on sales.
Old Style has always had deep roots in Chicago, and this program is just one example of their ongoing commitment to giving back to the community that has embraced them for generations. By introducing the Chicago Heroes series, Old Style aims to celebrate the everyday heroes who ensure the safety of the city. The cans feature a striking image of a firefighter alongside information about the organization, and they're now available at stores across Chicagoland.
"As we rolled out the Chicago Heroes program last year, it felt like the perfect opportunity to express gratitude to the unsung heroes whose dedication often goes unnoticed," said Dan McHugh, CMO of Pabst Brewing Co. "We chose the EMWQ Assistance Fund because of their incredible efforts and the invaluable support they offer to Chicago's firefighters and their loved ones. Last year’s commemorative can made a real difference, and we’re thrilled to see how this year’s initiative will expand and help even more families."
The funds raised last year benefited numerous local families, allowing them to cover educational expenses, settle outstanding debts, and maintain their daily lives. This year, Old Style plans to extend its reach further by including 12- and 24-packs of the 12-ounce cans in the limited-edition lineup.
The EMWQ Assistance Fund identifies the most vulnerable families each year and distributes annual gifts to widows receiving modest pensions and to orphaned children of fallen firefighters. Additionally, they offer immediate aid to the dependents of firefighters who lose their lives in service. Established 22 years ago, the EMWQ Assistance Fund has distributed over $10 million thanks to community support, annual charity events, and other initiatives.
Thanks, Dan!
P.S. If you're a fan of Old Style or just want to support a great cause, make sure to grab these commemorative cans while they're available. It’s a small gesture that makes a big impact!
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