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I just came across some really inspiring stuff from Firehouse.com. It’s about Old Style’s latest initiative to honor Chicago’s bravest—its firefighters—and I have to say, it’s pretty heartwarming.
Last fall, they introduced a special commemorative can, and it was such a hit that they’re doing it again this year. This time around, proceeds from every case sold will go directly to the EMWQ Retirees’, Widows’ and Children’s Assistance Fund. This local group helps widows and orphans of Chicago firefighters by providing them with much-needed financial aid annually. Old Style is donating between $10,000 and $20,000 this year, which is a big deal for these families.
Old Style has always had strong ties to Chicago, and they’re showing their appreciation by launching this program. The commemorative can features a firefighter and highlights the good work done by the EMWQ Assistance Fund. You can find it at stores across Chicagoland in different pack sizes, including 12-packs, 24-packs, and even 16-ounce cans.
Dan McHugh, the Chief Marketing Officer at Pabst Brewing Co., explained how proud they are to partner with EMWQ. Last year’s release was a huge success, making a real difference in people’s lives. Families used the funds to cover educational expenses, settle bills, and cover basic needs. This year, they’re expanding the program to reach even more families in need.
The EMWQ Assistance Fund does incredible work every year. They carefully identify the families struggling the most, whether it’s widows living on pensions under $1,500 a month or orphaned kids whose parents were firefighters. They also offer immediate help when a firefighter passes away unexpectedly. Established 22 years ago, they’ve given out over $10 million thanks to community support and events like their annual charity softball game.
It’s amazing to see how businesses like Old Style can make such a positive impact on communities. Kudos to everyone involved!
Thanks for sharing this, Dan. Keep up the great work!
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