Backlogs, production cuts, and coin-to-buy purchases—these words have become the “key words†of the Chinese auto market since the second half of the year.
The market “blowout†lasted for two years, and the media said that the “cold stream†came. Industry insiders had expected that the country’s auto production would be expected to reach 2.7 million units in 2004 and now it appears to have only reached 2.2 million vehicles.
How to treat the Chinese auto market? How does the rising Wuhan auto industry respond to the current situation?
Dongfeng Honda: 10 years of cooperation to stop
Recently, Dongfeng Honda Automobile Co., Ltd. announced that it plans to start expansion plans during the year. From the establishment of the company in July of last year, to the first off-road vehicle off-line in April of this year, to the capital increase and expansion, the introduction of car models, the development of Dongfeng Honda can be called a "stagger."
In fact, from the first cooperation to the determination of the production of cars, the cooperation between Dongfeng Motor Company and Honda Motor Co. has gone through a 10-year journey. In 1994, both parties established a component company in Huizhou; in 1999, the two parties also established an engine company in Guangzhou. If it weren’t for the sudden disintegration of Guangzhou’s Peugeot that led Honda to Guangzhou, it’s probably not “wide†but “Easternâ€.
Step by step, it will finally be a matter of course. In the background that domestic and foreign auto companies are rushing to join forces to fight against each other, under the encouragement of the great success of Guangzhou Honda, Dongfeng and Honda are unwilling to slow down in Wuhan on the basis of mutual trust gained through years of cooperation. pace.
What's more, the so-called "cold stream" at the moment is only a slowdown. Liu Yu, executive deputy general manager of Dongfeng Honda Motor Co., Ltd., said yesterday: “'Where the winter has come, can spring be far behind?' We don’t need to be overly pessimistic.†General Manager Ozaki announced: When the expansion is completed, the country will deploy 150 Home 4S store.
Shenlong: There is a mystery between addition and subtraction
Recalling part of the “Picasso†sedan, reducing the production and sales plans for this year — In September, two news released by Shenlong Company were speculative.
In fact, the "recall" is the practice of the international automotive industry. Shenlong dares to face it, just to prove its strength and maturity from one aspect.
As for production cuts, Liu Weidong, general manager of the company, said: “Reducing the backlog and returning funds will not only respond to market changes, but will also save energy.â€
With the opportunity to reduce production, the Dongfeng Citroen Commerce Department under the company's Dongfeng Motors Co., Ltd. launched its plan for the preparation of the department and marketing network for nearly a year.
It is not negligible that while doing “subtractionâ€, Shenlong Company is also doing “additionâ€: In January of this year, the company’s second phase project will start, and the annual production capacity will reach 300,000 units by 2006; in April, Dongfeng Peugeot 307 will Line, the current order has more than 20,000 vehicles.
It is reported that Dongfeng Citroen will launch two new models in early 2006. By then, with the steady Dongfeng Peugeot, the production capacity of 300,000 Shenlong will set off another "Tornado Tornado".
Zhongyu: newborn calf is not afraid of tigers
The auto market was a pity, but Zhejiang Zhongyu, a private enterprise, was unmoved, and it was still brave enough to build Zhongyu Motor Company in Wuhan.
So far, Zhongyu has invested more than 500 million yuan in Han. The current plant construction is nearing completion. At the recent Central China Auto Show, Wuhan Zhongyu took the lead in the production of Mercedes-Benz vans and brought several commercial vehicles to the show. It is reported that the company will start production in batches during the year.
Geely's development reminds the world: Do not ignore the strength of private enterprises to build cars. Tong Yuliang, chairman of Zhongyu, once coordinated construction at least once a week in China and has negotiated cooperation with German and French automobile companies.
The speed with which Zhongyu builds factories, the atmosphere of investment, the flexibility of management, and the courage and diligence of responsible persons all reflect its potential not to be underestimated.
Parts: "The Moon Goes, I Walk"
At the start of the second phase of Shenlong, Miao Wei, general manager of Dongfeng, once talked about the industry chain: “Resources will be concentrated on leading enterprises.â€
This is exactly the case. Despite the turmoil in the auto market this year, many auto parts companies concentrated in the Wuhan Development Zone are forced to cut production, but more and more domestic and foreign parts and components companies continue to enter Wuhan.
Visteon, Riken, Lear, MAGNA, and internationally renowned automobile accessory companies have all or are planning to invest in the Chinese capital. At the end of October, the automobile logistics warehouse of the Japan Fortune 500, a Fortune 500 company, started work in Han. The person in charge said: “Where does Honda go and where does our service go?†Wuhan: Struggle for “Third Pole†Outlook In 2006, 300,000 units of Shenlong Motors reached production capacity, and 120,000 units of Dongfeng Honda reached production capacity. The medium and small enterprises such as Shangzhong Zhongyu, 3506, and Sanhuan Automobile, Wuhan plans to form a car base with an annual production capacity of 600,000 vehicles and a huge industrial chain in the Wuhan Development Zone.
In addition, cooperation between Dongfeng and Renault is also expected to place some projects in Wuhan. In this way, with the exception of Changchun and Shanghai, Guangzhou has the strength to compete with Wuhan for the "third pole" of Chinese cars. There, Toyota, Honda and Nissan have built car production bases.
The Chinese auto market still has great potential and remains the most dynamic auto market in the world. In fact, whether it is the "third pole" or the "fourth pole" is not so important. What is important is that Wuhan will have a pivotal position in the Chinese auto map.
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