In 2006, the first year of the "Eleventh Five-Year Plan," it was a crucial period for Shaanxi Construction Machinery Co., Ltd. to undergo reform, restructuring, transformation, innovation, and integration. The Chairman of the Board emphasized the importance of laying a solid foundation to achieve the company's annual profit goals.
On one hand, the company focused on strengthening sales management by consolidating marketing teams and reinforcing direct sales systems. It aimed to maximize the role of direct offices, particularly in new and underdeveloped regions, by significantly increasing the direct sales rate. A stronger risk awareness was also promoted, with the establishment of a user credit platform. The company prioritized market share, payment recovery rates, and product production and sales efficiency. Additionally, it worked on optimizing its agency network, building a stable customer base, and using high-quality products to penetrate the market more effectively. Emphasis was placed on enhancing the service brand, differentiating service quality, and deepening customer relationships. The goal was to innovate and provide services at a higher level.
Financial management was tightened to improve risk control and enhance the company’s ability to generate sustainable growth. Efforts were made to revitalize capital and strengthen the company’s internal "hematopoietic" function.
On the other hand, technological innovation remained a key focus, accelerating the commercialization of new products. Project budget management was improved, and the production scale of steel products was expanded to increase penetration in railway construction. The company also pushed for a "zero defects" quality policy, aiming for an overall upgrade in quality management. Production factors were optimized to ensure smooth implementation of the company’s business strategy.
By combining these efforts, the company aimed to build a stronger, more competitive, and more sustainable future.
Dongguan Anding Technology Manufacturing Co., Ltd , https://www.cn-moulds.com