J. D. Power Asia Pacific has officially released the 2011 China Service Satisfaction Index (CSI) report. This year’s report shows that Guangqi Honda won the first place in China’s 2011 after-sales service satisfaction with an excellent score (896 points) that exceeded the industry’s average score of 63 points.
J. D. Power Asia Pacific China's after-sales service satisfaction index research has entered the 11th year. This study is to evaluate vehicle owners' satisfaction with the maintenance and repair services provided by authorized dealer service departments during the 12-24 months after the car purchase. The overall after-sales service satisfaction was determined by five measurement factors, namely, "service quality," "service facilities," "service delivery," "service consultants," and "service start-up." Overall satisfaction is reflected in the index score, out of 1000 points.
The strong aspiration is also Guangzhou Automobile Honda again in 2009, after 2010 in J. D. Power China ranks first in the survey of after-sales service satisfaction.
At present, Guangqi Honda has built more than 470 special stores nationwide to serve nearly 2.2 million customers. In order to effectively improve the service level and allow users to use it with confidence and comfort, Guangqi Honda has conducted on-site guidance and training of special shops in accordance with the “three-empiricalism†(on-site, present-item, and realistic), and reflects the after-sales services of special shops. The heavy and difficult tasks in the work will be jointly tackled and the targeted improvement will be made to each link and process that the user visits the store to improve the service ability and service level of the special shop. In order to better utilize the strength of the special shop, Guangqi Honda has established an expert group to carry out measures such as strengthening management and on-site improvement guidance for special stores in key cities, formulating powerful incentive measures, and strict assessment standards, etc., to promote special store sales. Improvement of service levels. In addition to years of CSI satisfaction appraisal and excellent special shop evaluation, Guangqi Honda also has in-depth understanding of its own deficiencies and market updates through the introduction of third-party investigation agencies, user symposiums and other initiatives.
Guangqi Honda has set a benchmark for the domestic automotive industry with its unremitting pursuit and excellence in customer satisfaction and product quality.
J. D. Power Asia Pacific China's after-sales service satisfaction index research has entered the 11th year. This study is to evaluate vehicle owners' satisfaction with the maintenance and repair services provided by authorized dealer service departments during the 12-24 months after the car purchase. The overall after-sales service satisfaction was determined by five measurement factors, namely, "service quality," "service facilities," "service delivery," "service consultants," and "service start-up." Overall satisfaction is reflected in the index score, out of 1000 points.
The strong aspiration is also Guangzhou Automobile Honda again in 2009, after 2010 in J. D. Power China ranks first in the survey of after-sales service satisfaction.
At present, Guangqi Honda has built more than 470 special stores nationwide to serve nearly 2.2 million customers. In order to effectively improve the service level and allow users to use it with confidence and comfort, Guangqi Honda has conducted on-site guidance and training of special shops in accordance with the “three-empiricalism†(on-site, present-item, and realistic), and reflects the after-sales services of special shops. The heavy and difficult tasks in the work will be jointly tackled and the targeted improvement will be made to each link and process that the user visits the store to improve the service ability and service level of the special shop. In order to better utilize the strength of the special shop, Guangqi Honda has established an expert group to carry out measures such as strengthening management and on-site improvement guidance for special stores in key cities, formulating powerful incentive measures, and strict assessment standards, etc., to promote special store sales. Improvement of service levels. In addition to years of CSI satisfaction appraisal and excellent special shop evaluation, Guangqi Honda also has in-depth understanding of its own deficiencies and market updates through the introduction of third-party investigation agencies, user symposiums and other initiatives.
Guangqi Honda has set a benchmark for the domestic automotive industry with its unremitting pursuit and excellence in customer satisfaction and product quality.
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