On December 29th, the FAW Liberation 2012 Business Annual Conference was held in Guangzhou. A total of 2,000 people including FAW Group Corporation, the head of FAW Jiefang Co., Ltd., and liberated agents, service providers, and special-purpose vehicle partners from across the country participated in the conference to take stock of the 2011 sales performance and conspired for the 2012 development plan.
Zhang Jian, General Manager of FAW Jiefang Automobile Sales Co., Ltd.
At the meeting, Zhang Bing, general manager of FAW Jiefang Automobile Sales Co., Ltd., said that in 2012, FAW Jiefang will focus on elevating the core capabilities of the liberation marketing system, and work from standardized sales processes, complete service functions, and agent team building.
Xu Xianzhi, secretary of the party committee and deputy general manager of FAW Jiefang Automobile Co., Ltd. stated that China's truck market has entered the era of product function and quality homogenization, and the competitiveness of the manufacturers will be reflected in services. 2012 is the tenth anniversary of the liberation of the “touched service†brand. Liberation will take this opportunity to force the moving service to liberate the core competitiveness.
Party Secretary and Deputy General Manager of FAW Jiefang Automobile Co., Ltd. Xu Xianzhi
Xu Xianzhi, secretary of the party committee and deputy general manager of FAW Jiefang Automobile Co., Ltd., said: “The actual needs of truck users have put forward higher requirements for us: there is no future without service! Liberation is a veteran automobile company, and the first service is proposed. Brand, 10 years of 'touching service' accumulation, we should make more efforts, stronger services, and liberation of moving service brand as the core competitiveness of liberation."
In 2012, FAW Liberation will take preventive maintenance as its feature, and expand the maintenance of service stations, expand the special service station dumping (special vehicle) franchise, strengthen the construction of spare parts channels, improve the service management level, etc. Movable rate, improve the convenience of user maintenance services, reduce user maintenance costs.
FAW Chairman Xu Jianyi
In the face of severe market conditions in 2011, Liberation “Strong†tractors maintained a 40% market share advantage, and also achieved breakthroughs in various market segments: the market share of dump trucks increased by 1%; the market for 8x2 trucks The share increased by 2%; the market share of lightweight 8x4 trucks increased by 7%; the market share of cement mixers increased by 2%, and 3000 vehicles were sold throughout the year, an increase of 50% year-on-year.
“By continuously upgrading the core capabilities of the marketing system, we will gradually change the unbalanced layout and capabilities of the network and the unbalanced development of the regional and lineage markets. This will result in a clear division of labor, a rational layout, and the ability to assume regional operating responsibilities and fully reflect the emancipatory brand network structure. To form a relatively balanced and mutually reinforcing region and the structure of the structure that will give full play to the layout advantages and product advantages of the liberation base." Zhang Bing, General Manager of FAW Jiefang Automobile Sales Co., Ltd. said.
Award for dealers
In order to improve the management and management capabilities of the distribution network, improve customer satisfaction, and form a liberation of the core competitiveness, in 2012 FAW liberation will focus on the standardization of sales processes, service capabilities, and agent team building.
Speaking of the 2012 sales target, Zhang Bing, general manager of FAW Jiefang Automobile Sales Co., Ltd., said that the total demand for medium and heavy trucks in the industry is expected to be around 1.1 million in 2012. In 2012, the target of FAW's liberation is to reach sales volume of 21%. 10,000 cars.
Liberation tractor
In 2012, FAW Jiefang will expand its market segmentation model by strengthening its share target management, and improve its marketing system to recognize the market's capabilities. Through the application of 4P+2S tools in various market segments, it will accurately grasp the competition in the terminal market, implement effective marketing strategies, and improve the marketing system's terminal market development capabilities. In order to improve the management and management capabilities of the distribution network, improve customer satisfaction, and form a liberation of the core competitiveness, in 2012 FAW liberation will focus on the standardization of sales processes, service capabilities, and agent team building.
Liberation of special vehicles
After the conference, the participants visited the liberation exhibition car. The liberation of the “J6 55th Anniversary Edition†in the middle of the exhibition area was a mighty arrogance. It attracted the attention of the overwhelming majority of guests, and they stopped to appreciate and take photos with them. According to the staff, the liberation of the 55th anniversary of the liberation of this model is different from before, the engine uses the four engines, the gearbox to liberate their own AMT gearbox, and the car will also participate in the 2012 Beijing auto show.
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