On March 20th, Changan released a concept poster focusing on “doing one thingâ€, and then invited a number of senior media people in the car circle to “stand the platformâ€. When the media asked “this thing†in general, the official Keep mysterious and keep silent. At the end of March, “this incident†finally came to the fore, and the answer will be announced at the Changan Automobile Design Ideas Strategy Conference.
On April 7, Changan Automobile Design Concept Strategy Conference was held in Changan Automobile Beijing Company. At the press conference, Changan Automobile officially released a new design philosophy - life dynamics, and introduced the design concept and language under the new design concept strategy - smart color double rotation. At the same time, two concept cars - sedan (polar flow) and SUV (御岳) were released on site.
"Intelligent color double rotation": to do smart cars with "feelings"
At the opening of the press conference, Xu Liuping, the chairman of Changan Automobile, slowly entered the venue after riding at the high head. In the following conversation, he repeatedly mentioned the significance of the representative of the horse. He said that compared with horses, although the car is more convenient, it has less emotional appeals, and the future car should have a transcendence of "the emotion of the horse."
Based on this intelligent direction, Xu Liuping officially introduced the design philosophy of “life-movingâ€. He called this: “Inanimate and dynamic, not car!†He pointed out that “life-moving†indicates that the future car is endowed with life. The emotions and kinetic energy can truly realize the harmony and innovation, integration and breakthrough of "people, car and nature".
As the theme of this conference, "Smart Color Double Spin" is the DNA of Changan Automobile to open a new era. "Chi" means the rational and logical side of people and cars, representing intelligence; "color" is color and beauty, taking into account the aesthetic and emotional requirements of consumers. "Double spin" means the double helix structure of DNA, which is a figurative element of life dynamics. "Intelligent color double rotation" is to incorporate "intelligent" and "humanization" into the car design.
Concept car / production car release: continuation of the new design philosophy
At the press conference, Xu Liuping officially released the production model of the first product of the new design philosophy of "Life Dynamics". It is reported that the new car will be released at the Shanghai Auto Show and will be officially launched at the end of this year.
In addition to Rui Wei CC, Xu Liuping also brought Changan Auto's two latest concept cars - sedan (polar flow) and SUV (Mu Yue). Among them, the sedan of the car is equipped with a "scissors door", which is full of futuristic. Both of these concept cars use Changan Automobile's new design philosophy, which is sporty and technologically pleasing. Xu Liuping also said that in the future production models will retain the shape of the concept car as much as possible, and continue the design philosophy of "life-moving, intelligent color double-spin".
Interestingly, Xu Liuping scored 1 point for the two concept cars when the audience gave an average score of 95. He explained that there may be more "0"s in the future. It can be seen that he is very confident about the real car in the future.
Changan Automobile's products have reached new heights in sales year
In 2016, Changan Automobile's annual sales reached 3,063,403 units, an increase of 10.3% year-on-year. Among them, Changan brand passenger cars sold 1,284,535 units, an increase of 27.6%. Based on this growth, coupled with the launch of new products in 2017, Xu Liuping set a sales target of 3.1 million units in 2017.
2017 Changan Automobile listed new car (partial)
Model Type Time to Market CS55 Compact SUV July Lingxuan Medium MPV June Rui Wei CC Medium Car 4th Quarter Mini EV Pure Electric Vehicle -
A800 medium-sized MPV fourth quarter Ruixing Q50 MPV year * Some models are speculation
According to previous reports, Changan passenger car will include three new SUV models, CS95, CS55 and CS85, as well as the first VV Lingxuan. In addition, in the fourth quarter, the long-safe new mid-size sedan will also meet with consumers. In the commercial vehicle segment, the Auchan brand will also launch a number of models during the year, including a brand new MPV, Mini EV codenamed A800, and a total of 10 new models.
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