Analysis on the Road to Innovation and Development of China's Food Machinery Enterprises

With the rapid development of our country’s economy, people’s living standards have been continuously improved. Food, as the most basic part of people’s lives, is a necessities of life. Its quality, quality, types, and other aspects are highly concerned by the people and will surely be driven by it. The overall development of the entire food industry. Food machinery is an important guarantee for the development of the food industry. It plays a leading role in the development of the food industry. The development prospects of the food machinery industry in China are vast and have great potential.

In recent years, the state has increased its supervision over the quality and safety of foods and medicines, and has put forward new requirements for the production, processing, and packaging of foods. A batch of food production enterprises have invested funds for technological transformation of packaging equipment and innovation of production technology, which has, to some extent, improved the level of China's food industry and market competitiveness. The food machinery industry has developed rapidly in China. There are also many large-scale, profitable leading companies in the industry.

Although China's food packaging and unloading technology has improved, there are many products that can keep up with international standards. However, compared with developed countries, it is obviously still in a weak position. There are problems such as insufficient innovation, insufficient investment, and relatively low technological level. . China's food machinery industry started late, lacking scientific research methods and facilities that are in line with technological development and market demand, and the technical resources are very scattered. This has led to a lack of technological innovation capacity in China's food machinery industry; in terms of product input, according to the success of foreign food machinery industry Experience has shown that when companies invest in R&D, which accounts for 1% of sales, companies can hardly survive. When they account for 2%, they can barely maintain, and only 5% can be competitive. The average level of China's food packaging equipment companies is insufficient. 1%; In the technical level, China's food machinery industry is full of low-cost, relatively backward technology level, easy to manufacture food machinery products, a large number of low-level repeat products hinder the entire industry's development process and innovation pace.

Adhering to independent innovation must pay more attention to the creation of China's food machinery industry, which started later. Although the development speed is higher than that of the food industry, it is still far from meeting the needs. Major key technologies are introduced, digested, and reinvented. The vast majority of our current technology is still imitation of foreign countries, and only 5%-10% of our own independent research and development. While introducing, digesting, and absorbing, and then innovating, we must combine our industrial foundation, people’s preference for food, species specificity, etc. to develop core technologies and key and complete sets of equipment with independent intellectual property rights. Manufacturing technology transformation and upgrading of traditional industries, creative research and improvement in the design concept, precision and details of the processing technology.

The user's advance awareness is guided by the user's needs. Regardless of the product, its ultimate consumer is the vast majority of users, who decide the market. In foreign countries, some milk production companies have established user consumption profiles, which are based on each user's health and physical needs, to produce different components of the product. Despite the trouble, the consciousness of "everything for the user" eventually won the user for the enterprise. As a food machinery manufacturer, it is necessary to establish a user’s sense of advancement and improve the customer’s trust and loyalty to the company. Based on the customer’s actual needs, develop and produce users based on their living standards, population, dietary habits, and raw material resources. Satisfactory product.

Strengthen the brand awareness The industry's reputation is the brand's soul. There are many kinds of mechanical products at the moment, but there are few good brands. Some companies do not pay attention to the brand and only delve into research and development. As a result, a product with good results does not affect the increase in market share because it does not have a good brand. A company operating its own brand must have reliable product quality and establish an image of marketing and publicity. Brand awareness is a business philosophy, and the advanced brand awareness has always placed the company at the forefront of the market in competition;

To improve the comprehensive competitiveness with high-quality after-sales service In today's rapid development of information technology, the profit of a stand-alone product alone has not been able to help companies achieve profitable value-added, high-quality after-sales service to help companies establish a corporate image and enhance overall strength.

At present, many companies adopt production-based manufacturing, and the entire production line equipment is produced by itself. There are also enterprises that sell mainly, and equipment that is supported by other companies. Regardless of the approach taken, companies need to understand the performance of all products throughout the production line so that after-sales service can be guaranteed. For the food machinery industry, technology, technology, sales, and after-sales services are all important. Under the same conditions, ensuring a good after-sales service will make the company more competitive.