China Association of Automobile Manufacturers released the latest data: In January 2017, domestic sales of heavy-duty trucks (including non-integrated vehicles and semi-trailer tractors) totaled 83,017, a year-on-year increase of 125.15%. Set a new high in January sales in the past six years (the previous peak was January 2011, sales of 85,000 vehicles).
Obviously, the hot start of the new year in the heavy truck market stems from the marketing of food and clothing. Of course, it is even more important for Golden Rooster to benefit from the implementation of GB1589-2016, as well as the policy-driven continuation of emission standards upgrades. What deserves special attention is that by 2017, even though the policy dividend will still play a strong boost role, the market demand for 6X4 tractors will also create a pulling force for sales, presenting a bustling “opportunity†scene.
The digital industry interviews Xiao Bian interviewed at the end of Bingshen and Dingshu were full of expectations for the heavy-duty truck market in 2017. They are also generally bullish and at the same time invariably reminding them that opportunities are good, but they must be accurately grasped so as not to fall into blind optimism. Trap, after all, the heavy-duty truck market went through the "death and death" in 2015, but it did not usher in the endless spring of Haishu and Heqing because of the sudden increase in 2016.
Dividend policy, continued ≠lasting <br> <br> get through 2015, "Ice Age", the first half of 2016, the heavy truck market is still dull lackluster. However, there is no eternal night and no eternal winter. With the economic performance getting better and better, the implementation of GB1589-2016 has been a surprise, setting off a frenzy of buying heavy trucks. Almost at the same time, new cars that meet the country's five emission standards have been listed on the market, which has also contributed to the development of new vehicles.
According to the statistics of China Association of Automobile Manufacturers, in 2016, cumulative sales of domestic heavy trucks (including non-integrated vehicles and semi-trailer tractors) totaled 732,919 units, a cumulative increase of 33.08% year-on-year. In the meantime, the sales growth rate was particularly significant in the fourth quarter. In particular, the supply of 6X4 tractors was in short supply, and Shanxi Auto Heavy Truck Hebei dealer told the “Friend Network of Trucks†that individual owners even scrambled for the current vehicle resources through driving behavior.
Entering into 2017, the implementation of the GB1589-2016 and Zhi Chao policies resulted in the continued lack of capacity and continued to drive demand in the heavy truck market. In January, there was a situation in the market to take sales in December 2016, and the general trend of the situation was still temporarily extended.
Shaanxi Auto Heavy Truck Co., Ltd. performed bravely in 2016. The key lies in the accurate judgment of the policy situation. Since the beginning of the year, it began to digest the inventory and allocated 6X4 tractor resources, thus setting a new record of achieving 50,000 orders in the domestic market in the fourth quarter. Looking forward to 2017, Yuan Hongming, chairman and party committee secretary of Shaanxi Auto Holdings, believes that sales of the heavy truck market will be steadily affected by factors such as “steady economic recovery, three strategic advances, severe international situation, over-limit governance, and regulatory replacementâ€. Increased to 75-80 million. Among them, the high-end logistics market and the economic coal market are all bearing development opportunities; the proportion of tractor sales is likely to decrease, and the sales volume of trucks and dump trucks will increase.
The world is long and the tide rises and falls. The policy factors will make the heavy-duty truck market in 2016 rise suddenly, and further promote the situation in 2017, such as: the national five emission standards upgrade; mandatory speed limit for dangerous goods transport vehicles; mandatory installation of ABS anti-lock brake device; truck real name system, etc. The implementation of regulations and standards will continue to have a positive impact on the demand for the heavy truck market. However, when the market demand reaches a certain scale, the effectiveness of the policy tends to naturally decline.
The owner of a self-owned heavy truck company said frankly that the “crazy rise†in the heavy truck market in 2016 was the result of the overlapping of multiple factors. In the long run, the market growth rate of the heavy truck industry will remain at a low level, and it is hoped that the heavy truck industry will return to the previous level. High-growth state is almost impossible. The development of heavy-duty truck companies should return as early as possible to product R&D and quality pursuit, instead of expecting periodical policy incentives.
Policy dividends can save time, but they cannot save the industry. When it comes to development and competition, it must be self-cultivation and self-improvement so as to be invincible. Xiao Bian thinks that the overall operation of the domestic economy will remain stable in 2017, and the “heavy Yangchun†market driven by the favorable policies through the first quarter will enter a stable period with the cooling down of the resource transportation market, and will increase as the year increases. All brands need to work hard to meet the market demand from product development to first-line marketing.
The market is picking up and explosions burst out. In 2016, the heavy-duty truck market performed well in the fourth quarter, and it was the most eye-catching with 6X4 tractors. In this regard, the industry generally believes that the heavy-duty card market formed by the impact of GB1589-2016 is "irrational growth" under "irrational buying". In fact, since January, due to the declining transportation market, users have unilaterally canceled orders for 6X4 tractors in several regions. On the one hand, they paid for the original impulse behavior and on the other hand explained the “irrationalityâ€.
At the beginning of the implementation of GB1589-2016, the immediate factor that prompts users to snap up 6X4 tractors is that they have a 3 ton load advantage compared to 6X2 models. That is, 6X4 models plus 3-axis trailers, the total weight of goods cannot exceed 49. Ton; 6X2 includes 6X2 rear lift model plus 3-axis trailer, the total cargo weight can not exceed 46 tons.
However, is the "3 tons" advantage really important? For the transportation of resources, the benefits of three tons of bicycles are certainly considerable. However, efficiency and economy are the key factors in the fields of express logistics and cold chain transportation.
When the unexpected market storm gradually receded, when the fiery buying enthusiasm slowly subsided, although the 6X4 tractor market share is still rising, but it is difficult to once again play the heavy truck market in 2017, "Red Knight." In today's market situation, it is difficult for any brand to stand on the market with a single product.
Cai Dong, general manager of China National Heavy Duty Truck Group analyzed the reasons why Sinotruk's commercial vehicles maintained its leading position in 2016, especially the rapid rise of Mantech's technology products, with special emphasis on the fact that China National Heavy Duty Truck commercial vehicles have been implementing “completed†in the past. It is a balanced development of products and thus has a stronger competitiveness.
Cai Dong refers to “partial studentsâ€, that is, Sinotruk’s heavy-duty truck manufacturing has a dominant position in the field of construction vehicles and special vehicles for a long period of time, but lacks sufficient competitiveness in road transport vehicles. Since the cooperation with German MAN in 2009, the development of Sinotruck has entered a new phase. The good governance of many years has finally been reflected in 2016: In the heavy truck segment, the sales volume of tractors has increased by 37% year-on-year, exceeding the industry average growth rate. , accounting for the proportion of company sales from less than 10% to 42%; the market share of mixers and dump trucks reached 71% and 35%, respectively, and continued to maintain its leading position; sales of Man T/C series products increased by 59% year-on-year, of which 12 The number of Mantech products delivered in the month exceeded 10,000; the high-end product, Judeka, achieved 4616 orders throughout the year, an increase of 8.8 times year-on-year.
For the 2017 heavy truck market, Cai Dong believes that "should be better than the 2016 market and will still rise slightly." In order to meet market demand, China National Heavy Duty Truck Co., Ltd. specifically proposed to implement the “Dual 5 Projectâ€: focusing on 50 classic heavy trucks and 5 major customer segments (daily industrial products transportation, coal transportation, hazardous chemicals transportation, express delivery, and waste transportation) , implementation of precision marketing.
A single flower is not spring, a hundred flowers bloom spring garden. The development of multi-field and multi-product will only win the market, and it will bring about a full-blown market.
As the saying goes, "Hello sees similarities," Liu Zhigang, deputy general manager of Dongfeng Liuzhou Commercial Vehicle Sales Co., Ltd., also holds a positive view on the trend of the heavy truck market in 2017. Under the dual role of favorable policy and rigid market demand, the total sales of heavy trucks will be About 10% growth. Among them, the sales volume of tractors may be significant; there are also opportunities for growth in the sub-markets such as dump trucks and special vehicles. Dongfeng Liuqi is ready to meet the new market demand, not only pushing the large-horsepower model by Long H7, but also launching the new Long Header Long T7 and economical tractor Long Long H5 (quasi heavy platform products) in 2017. Competing new products, to seize the commanding heights in the subdivision field.
The national “Thirteenth Five-Year Plan†has accelerated the construction of urban agglomerations, the rapid development of efficient transportation, the overall upward trend of road cargo turnover, the continued deepening of over-limit overload management, the upgrading of emission standards, and the elimination and renewal of speed of yellow-label vehicles and old vehicles. ... In 2017, the heavy truck market will face many favorable policies and opportunities.
Continued balance in macroeconomic operations, adjustment of resource structure led to a decline in overall demand for energy transportation, low freight rates, continuous increase in operating costs for truck users, continuous increase in the cost of car purchases, and increasing financial policy pressures... Heavy-duty truck market is facing a lot in 2017 Unfavorable factors and constraints.
For the wise and the strong, grasping opportunities, avoiding risks, and crossing the traps can win development. Just as Ma Chunji, chairman and party secretary of China National Heavy Truck Group Co., Ltd. stated, 2017 is a colorful year. “The road to heaven is rewarding, authentic local rewards, humane rewards, business channels, and rewards.†Let us Go hand in hand, cooperate sincerely, seek common development, and win new victories in the new year."
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