Xi'an mold market demand is huge

In 2009, furniture, clothing, shoes, hats, and foods were displayed on behalf of Dongguan Famous Premium Products in Wuhan, Changchun, and Ningbo, and they started to build brands in Dongguan. In 2010, Xi'an, the first station in the national line of famous and superior products, delineated Xi'an and used its platform to expand its momentum. On the basis of 2009, a breakthrough was made in 2010 when molds were selected to represent industrial products for the first time.

The mold exhibition was also the first time for industrial products to represent Dongguan premium products. Deng Zhiguang, vice mayor of Dongguan, and Liu Fazhi, vice chairman of the CPPCC attended the event. According to data provided by the Economic and Trade Cooperation and Convention and Exhibition Section of the Dongguan City Economic and Trade Information Bureau, which is responsible for activities, 22 cooperative projects were signed on the site at that time, involving a total of 9.376 billion yuan in cooperation. In addition to the signing projects that did not come to power, there were a total of 91 cooperation projects at the West China Economic and Trade Fair, and the cooperation amounted to RMB 11.738 billion. Among the 22 cooperation projects, mold projects accounted for many, among which the mold enterprises entered the local sales or factories. Chang'an New Era Mold Co., Ltd. mainly produces mold standard parts and guide frames, and has a local business of about 2 million yuan each year in Xi'an. The company set up Gaoming Iron Mould Accessories Co., Ltd. in Xianyang. According to Gao Ming, the person in charge of the company, Shaanxi's petroleum machinery, automobile and aircraft industries are prominent and there are mold needs in the region. Xi'an has low labor costs, and it is easier to recruit people than in Guangdong. Through joint investment and setting up factories, it can better develop the local market.

Hengli reveals brand area brand

Another highlight of the Dongguan delegation at the fair was the first time that Hengli, as a representative of the industrial cluster, had played out his own mold area brand. The Hengli Town Government has also specially produced the mould area brand badges, and exhibitors wear one.

Among Hengle's exhibitors, there are mold and die machinery companies such as Taiming and Taiyi, as well as die-finished companies such as Goodwill and Jiaxin.

The Southern Press Association, which settled in Hengli in 2009, also participated in the exhibition. Each of the 12 companies under the alliance purchases tools for various molds from Shaanxi Southwest Tool Co., Ltd., which manufactures various high-speed steel tools and carbide tools and machine tool accessories. At this meeting, the Southern Press Association signed an agreement with it to purchase a large number of knives, with an intention to trade 520 million yuan. In addition, the Southern Press Alliance has also reached a procurement agreement with Shaanxi Jiefeng Electromechanical Co., Ltd., which manufactures metal repair cold welding machines and mold repair cold welding machines. The alliance has a large amount of purchases, and it takes goods directly from the factory and avoids traders. The cost can be reduced by 10%-30%.

In addition to the mold machinery and mold products, Zhongyuan Hardware Jewelry City also organized a number of hardware jewelry companies to participate in the exhibition, including the recent media frenzy of chaff hardware, the company produced the World Expo mascot Haibao key chain. According to the person in charge of the Handan Hardware Exhibition, the sales area of ​​the company is mainly concentrated in Yiwu, Zhejiang and Beijing. There is no large-scale distribution channel in Xi’an and this time it is hoped to see if there is any breakthrough. Another piece of Net Love Steel displayed mainly titanium steel jewelry. Company director Liu Weipeng said that titanium steel jewelry is more popular than silver jewelry in foreign countries, but this domestic consumer culture has not yet formed. Domestic sales account for 20% to 30%, and they are mainly concentrated in the coastal areas. Xi'an has potential for development. Therefore, it also comes to the exhibition to try and promote stainless steel jewelry culture by the way.

Xi'an mold market demand is huge

Hengli Die area brand debuted at the show. In the preparatory stage of the exhibition, the Dongguan Daily reporter consulted with Die & Poor's CEO and Luo Bihui, the deputy secretary-general of the Shenzhen Mould Technology Association, about Xi'an's mold market. Luo Baihui said that Xi'an is China's largest military product production base, and Shaanxi Automobile Heavy Industry Automobile Co., Ltd. Factory and BYD factory. In terms of aviation, Xi'an Aircraft Manufacturing Factory, which produces civilian aircraft, and Shaanxi Aircraft Manufacturing Factory, which is located in southern Shaanxi Province, are used in large-scale civil aircraft and Feibao fighter aircraft. Xi'an's mold demand is very large. Take automobile as an example. By 2011, Xi'an's automobile manufacturing industry will reach 70 billion to 80 billion yuan. In the automotive industry, 8% is the output value of the mold, that is to say, only one car mold, Xi'an has a market size of about 6 billion yuan. But these Xi'an can't do it by themselves and they have to buy it from the outside world. Dongguan's mold industry is strong and well-funded. Dongguan mold companies can use the Western Conference and Exhibition to hold a group to compete for soldiers, cars and aircraft cakes. This statement was approved by Chen Boyuan, secretary general of the Shaanxi Province Mold and Die Industry Association. Secretary-General Chen said that it was a good idea for Dongguan Mold to come to Xi'an this time because there is a huge market for molds.

Ordnance car plane cake is very attractive

According to Luo Baihui, Xi'an is the country's largest military product manufacturing base, and the Shaanxi-based heavy-duty automobile plant and the BYD plant are on the automotive side. In terms of aviation, Xi'an Aircraft Manufacturing Factory, which produces civilian aircraft, and Shaanxi Aircraft Manufacturing Factory, which is located in southern Shaanxi, have a large demand for molds, but they cannot be satisfied locally. At this time, 39 companies from Chang'an, Hengli, and Zhongyuan Hardware Jewelry City participated in the Fair, with 84 booths. The number was second only to Shenzhen in the Guangdong Mission. However, in addition to the part of companies involved in the contracted projects, most exhibitors are still unfamiliar with the Xi’an market and hope to explore the depth of the Xi’an market through the exhibition.

Heng Li Ming Ming mainly produces deep drilling machinery, which is used in automotive molds. At the Hengli Die Show in the fall of 2009, Tai Ming sold 4 sets of equipment on the opening day of the show, and the situation exceeded expectations. This time, Taiming specifically transported a piece of equipment from Dongguan. The company's manager, Xie Weili, said that there are local BYD and Shaanxi Auto. They want to see how the market is going. The same expectations are also attributed to Liang Yu Industrial and Tai Yi Machinery, both of which have taken a look at the local potential market. Among them, the good reputation OEM Nissan Motors 12 gear levers, also entered the Toyota, Honda car supply system. Yang Hai, general manager of Taiyi Machinery, said Xi’an’s BYD auto plant had previously purchased more than 10 companies’ equipment.