"Daddy, Dad, where are we going?" With the singing and laughing from the big north and the north, the large-scale parent-child show "Where is Daddy" became the most popular weekend joy show in China, and the celebrity family that accompanies the show is the only one. The official car - Infiniti has gradually become a household name luxury car brand.
On December 27th, in the dreamy snow and ice scenery on the bank of Mudanjiang, the first quarter of “Where Did Dad Go?†officially came to an end. The beautiful scenery was intoxicating, but the bad weather conditions also became a safety burden for star families to travel. Five pairs of fathers and sons successfully completed the wonderful ending of this wonderful work. Infiniti is a full-fledged helper. For the first time, the whole series of SUV intelligent four-wheel drive models (JX, QX50, QX70, QX80) accompany the star father and son all the way.
The trip was carried out in a snow-capped village of minus 30 degrees, faced with severe cold weather. Infiniti responded brilliantly. After two days of intense shooting, guests and staff sighed with emotion and it was not easy. Infiniti's excellent safety performance is full of praise.
It is reported that as the only car for the "Daddy Where to Go" program, the Infiniti SUVs are all equipped with the world's leading "smart four-wheel drive system." The system has undergone the ultimate test of extreme cold regions such as North America. Under ice and snow conditions, it will timely allocate reasonable power to the rear axle and monitor wheel slippage, vehicle speed and throttle. In conjunction with the "VDC Body Dynamic Control System", each wheel will be ensured. The grip has greatly reduced the risk of the vehicle getting out of control due to slippery roads.
In order to ensure the safety of Xing Da Mou Bao Bao and all the staff on the trip, Infiniti professionals also conducted a comprehensive inspection of all vehicles before departure. In the more than one thousand kilometers of snow trek, the Infiniti SUV perfectly guarantees the smooth progress of the shooting. Its good passing performance and damping system make the vehicle not bumpy when driving on snowy roads, effectively protecting the star. Family safe travel.
In addition, the program team also prepared a special surprise for the baby. Wu Xiubo, a famous film and television star, visited the class as a representative of the Infiniti owners and interacted closely with five pairs of families in Xuexiang. This is another intimate cooperation with Infiniti after Wu Xiubo led the Mid-Autumn affection theme activity, which once again sublimated people's desire for affection and concern for their families.
The first quarter of “Where is Daddy?†has all been completed. However, the surplus of the annual national masterpiece is still in the hearts of hundreds of millions of viewers. The program has a peak market share of 33%, an audience size of 543 million, and a total audience of over 650 million. Youku's network broadcast volume and its high reputation of 89% have achieved great success in ratings and word-of-mouth. In addition, this warm-hearted program also awakens people's concern for emotion and family.
Infiniti, who has been deeply involved in the program "Where is Daddy?" has also received wide acclaim from all walks of life. A series of marketing campaigns have also been hailed as benchmarking cases for emotional marketing of the year, achieving rapid growth in popularity and direct presence in the terminal market. According to the data, from August to November, the cumulative sales of the luxury seven-seat SUV Infiniti JX business class in the program was twice the sum of sales in the previous seven months, becoming the most popular luxury seven-seater SUV on the market. First, this luxury car brand originated in North America has finally ushered in a big explosion in the Chinese market.
Since entering the Chinese market in 2007, Infiniti has consistently pursued breakthroughs in China and gradually increased investment and management efforts. In July 2010, Infiniti’s China Business Headquarters (IBU-China) was established to comply with the continued growth of the Chinese luxury car market; In May 2012, Infiniti moved its global headquarters to Hong Kong. This is the first case among foreign brands, and its emphasis on the Chinese market can be imagined.
At present, all Infiniti models have entered China, and the Chinese market has also become the world's second largest market after Infiniti after North America. On the eve of this year’s Chengdu car opening ceremony, Infiniti officially announced a brand new car naming system in China, opening the “Q†era. According to Dr. Dai Lei, General Manager of Infiniti China, the new Infiniti naming method has been implemented since the 2014 model car, and the new naming system will be applied to Infiniti's full range of products. The letter "Q" is used as the naming prefix for the sedan, coupe and convertible models, and the letter "QX" is the naming prefix for its SUV models and crossover models.
Breaking through the development bottleneck of brand awareness, and having a clearer brand and product positioning, Infiniti has already built up ample horsepower in the Chinese market. In the future, on the road to catching up with the German top three, Infiniti will be fully close to the Chinese market. .
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