Analysis of China's LED lighting products export in 2015

In the face of the new international economic situation, the Chinese government has proposed a great concept of the Belt and Road. Under the Belt and Road Initiative strategy, domestic LED companies are welcoming new market opportunities, in order to give full play to the technology and capacity advantages of China's semiconductor lighting industry characterized by green and low-carbon wisdom, through scientific and technological cooperation and capacity cooperation with countries along the Belt and Road. Implement the Huimin project to create a green and low-carbon path. Under the guidance of the National Leading Group Office of the Belt and Road Construction, the National Development and Reform Commission and the Ministry of Science and Technology, the National Semiconductor Lighting Engineering R&D and Industry Alliance (CSA) and the International Semiconductor Lighting Alliance (ISA) jointly launched the Action Plan for the Belt and Road Initiative 2015. start up. The Belt and Road Initiative covers dozens of countries, with billions of people, and most of the countries are energy importing countries. The demand for energy conservation and emission reduction is urgent. The countries along the Belt and Road are becoming the new blue ocean for the export of domestic LED enterprises. In order to better help domestic enterprises understand and promote the application of LED in the Belt and Road countries, CSA Research recently launched a series of reports on China's LED export belts and related countries, sharing authoritative data to help domestic LED companies accelerate their out. Singapore In 2015, China's exports of LED lighting products to Singapore totaled US$140 million, down about 1% from 2014. As of December 2015, China's total exports of LED lighting products to Singapore totaled US$17.73 million, a decrease of 4.8% from December 2014. Judging from the quantity and unit price of exports, China’s exports to Singapore have shown a phenomenon of rising prices. In 2015, China exported 12.89 million LED lighting products (pieces/sets), an increase of 8.9% over the same period in 2014. In 2015, the export unit price was 4.9 US dollars per piece (pieces/sets), which was 10% lower than that of 2014. As of December 2015, China's export price to Singapore was US$4.4/piece (sets/sets), a decrease of 38.9% from January 2015. From the perspective of export product types, the export value of China's exports to Singapore in 2015 was not listed as $58.65 million, a decrease of 21.3% from the same period in 2014, accounting for 42% of total exports in 2015, compared with 2014. The year did not specify the proportion of lamps and lanterns exports decreased by 10.8 percentage points. Among the types of lamps already listed, bulbs ranked first with an export value of US$ 14.68 million, an increase of 41.1% over the same period in 2014. The export value of flat lamps and light strips ranked second and third respectively with US$ 14.58 million and US$ 10.93 million. The export volume of spotlights and spotlights was US$ 7.69 million and US$ 7.2 million, respectively, with a year-on-year growth rate of 26.1. % and 27.5%. From the analysis of export enterprises, in 2015, the number of Chinese companies exporting to Singapore was 1,491, an increase of 15.7% compared with 2014. In 2015, there were 1,200 new arrivals in the Singapore market compared to 2014. In 2014, 998 companies withdrew from the Singapore market in 2015. In terms of the number of orders, in 2015, China exported 11070 orders to Singapore. The highest order amount was US$819,000, and the smallest order was US$1, with an average order of US$13,000. Of all orders exported in 2015, 77.6% of orders were less than the average order of $13,000. From the cross-analysis of product types and export enterprises, among the types of LED lighting products exported to Singapore in 2015, the company with the highest export volume of bulbs is IKEA (China) Investment Co., Ltd.; the company with the highest export value of flat lamps is Chongqing煦Ge Trading Co., Ltd.; the highest exporter of light strips is Huizhou Leicester Technology Development Co., Ltd.; the highest exporter of spotlights is Zhuhai Hairui Trading Co., Ltd.; the company with the highest export volume of spotlights is Shenyang Ya Lai Trading Co., Ltd. From the analysis of export brands, the export value of unlicensed and default brands in China's export-oriented Singapore brands in 2015 was 930 million US dollars and 350 million US dollars respectively, accounting for 67.0% and 25.1% of total exports, respectively. About 92.1%. In the exclusion of unlicensed and default listed export brands, the export volume of international brands such as Philips, IKEA, Osram, GM and Tridonic accounted for a large proportion. The exports of these four brands accounted for about 61.1% of the listed export brands.

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