In the past year, what kind of voices in the LED industry have been: praise, criticism, good words, bad words, but the controversial 2013 has passed, and 2014 is the test of LED companies and bosses. In the year, 2014 will have more challenges waiting for the bosses to think and solve.
First, the relevant LED national policy dividend is about to disappear. One boss said: Last year we got a government support fund of 100 million yuan. It is good to get 10 million yuan this year. It is difficult for local governments to obtain policy funds to support enterprises, so bosses must find ways to profit from the market.
Second, the advantages of traditional marketing are reduced. Traditional marketing methods and strategies have lost their existing advantages because customers under the age of 30 rarely go shopping, and most of them use online purchases. This has made the traditional marketing-leading companies lose their advantage and it is necessary to restart the marketing strategy in the Internet field.
Third, the change from single marketing to overall marketing or even overall cross-industry marketing. German customers tell us that nowadays Germany is becoming more and more popular with the overall lighting scheme, and customers are less and less buying a single variety of lamps, and gradually tend to design lighting lamps with the overall home, and even require the provision of the entire home accessory products. That is to say, it is packaged with products such as ceramics, furniture, lamps and other pan-home products.
Fourth, from a single advantage to the pursuit of overall advantages. There is a factory with strong hardware processing ability and low cost. It is the king in the traditional era, but now it feels that there is no money to earn in one year, and the profit is getting lower and lower. The reason is that customers no longer require only hardware fixtures, but provide complete sets of lamps including power supplies, chips, etc., and they lack the power and chip competitiveness, thus losing the advantages of hardware and individual items.
The success and failure of a company depends on the decision makers of the enterprise. In 2014, it is a year to test them. The enterprises that are eliminated will be the decision-makers of the enterprise. In the Internet age, the turn has to turn, and if it doesn't turn, it has to turn. All companies must transform.
How to achieve success in the Year of the Horse? The only way is to ride on horseback, because people can't run horses, running in front of horses and chasing horses can't surpass horses. The horse is the latest policy, technology and business model. In order to succeed in the Year of the Horse, bosses and policy makers must know how to keep up with the times, and continue to learn and enterprising, so that they can lead the enterprise to keep pace with the times and succeed immediately!
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