On January 16, 2009, with the completion of the transfer of shares and the adjustment of the members of the board, Shangchai officially joined SAIC, thus unveiling a new page in the history of Shangchai’s development. In 2009, it became the first year after Shangchai officially joined SAIC Motor. During this year, what happened to the 62-year-old Shangchai?
Incorporation of SAIC-Shangchai to adjust its operating strategy and deployment
Keywords: Commercial vehicle coaching
After being integrated into SAIC, the development of SAIC Motor was inseparable from SAIC Motor's business development. Therefore, the first problem that needs to be solved is the adjustment and deployment of the business strategy. First of all, in terms of products, if we really want to integrate into SAIC and enter the track of rapid development, we must realize the integration of products into SAIC. In order to realize the simultaneous development of commercial vehicles and passenger vehicles, SAIC Motor has implemented ultra-regular development measures for commercial vehicles over the years. Shangchai shares its main products with construction machinery. Now, in order to match the SAIC Group's commercial vehicle development strategy, SAIC Motor will need to Only large-scale production of commercial vehicle engines bigger and stronger. On the other hand, after being included in the Shangqi Group's territory, Shanghai Diesel Engine Co., Ltd. also has the ability to expand its engine products for commercial vehicles.
For this reason, in 2009, Shang Chai, which enjoyed a high reputation in the engineering power industry in China, joined the SAIC Group and began to develop into the commercial vehicle field. It is expected that the future product structure of Shanghai Diesel's stock will undergo a great change, that is, the traditional products such as construction machinery and commercial vehicle engine products will each account for 50%.
Similarly, according to the needs of SAIC's commercial strategy, Xie Weiming, the general manager of Shangchai, was assigned to SAIC's commercial vehicle company. On November 23, 2009, Shanghai Diesel Engine Co., Ltd. announced that after the fifth board meeting in 2009, the board of directors decided to appoint Mr. Wang Xiaoqiu as general manager of the company.
Jumping Trilogy Shangchai to be an independent supplier of multi-field diesel engines
Keywords: Three developments
After entering SAIC Motor, under SAIC's unified plan, Shangchai has to become SAIC's own brand power base on the one hand, and it must also become the development center for independent suppliers of multi-field diesel engines on the other. For this reason, Shanghai Diesel Engine Co., Ltd. has specifically formulated the development strategy of “rapidly developing the automotive market, consolidating and developing the industrial machine market, and appropriately developing the shipbuilding marketâ€.
In 2009, Shang Chai tightly revolved around the "three developments" strategic thinking and practiced the overall requirements for the year's business operations. In addition to accelerating the pace of the development of automotive engines, the traditional construction machinery engine is also actively adjusting the product structure. Since the engine is a technology-intensive product, it takes a period of time to develop a new product series with stable quality. For this reason, the strategy adopted by Shanghai Shangchai in 2009 is divided into three steps: the old and the new, the old and the new, and the new and old. .
Undertake environmental protection trip to promote natural gas engine
Keywords: natural gas engine Asia-Pacific natural gas vehicle organization China tour
Shangchai Co., Ltd. is not satisfied with being a multi-domain supplier in the traditional field only. At the same time, it also attaches great importance to combining the new energy issues that are generally recognized in the world today. On October 11th, 2009, the “Green Power Pioneer Drives a Better Life—Asia-Pacific Gas Vehicle Organization China Tour and Shangchai Power Environmental Protection Tour†kicked off in Shenzhen and lasted nearly half a month.
As the sole official partner of ANGVA Green Highways Project in China, Shanghai Diesel Engine Co., Ltd. is inseparable from the research and development investment and application of Shanghai Diesel Engine Co., Ltd., which has long been dedicated to natural gas and other alternative energy engine sectors; and it was acquired in the field of natural gas engines. Its outstanding achievements and leadership position also made it the best choice for this event. After many years of strenuous efforts and accumulation, Shangchai has successfully developed a green power plant that is conducive to energy conservation and environmental protection - a natural gas engine that has many advantages over the equivalent power diesel engine.
According to statistics, at present, Shangchai's natural engine share exceeds 80% in the domestic natural gas bus power and truck power market. In addition, Shangchai natural gas engine has also successfully entered natural gas-rich markets such as Thailand, Malaysia, the five Central Asian countries, and Russia.
Shangchai SC11 series diesel engine
Science and technology, relying on technology upgrade to build smart power
Keywords: SC11 engine multi-power
On April 22, 2009, Shanghai Diesel Engine Co., Ltd. unveiled the three engines of SC5DK, SC9DF, and SC11CK at the Shanghai Auto Show. The display of these three products not only interprets the "science and technology of firewood" but also reflects Shangchai's technological strength in the field of construction machinery and commercial vehicles.
The SC11CK was officially launched on the market in the second half of 2008. In the first quarter of 2009, the 11-liter engine sales exceeded 1,000 units. The market performance proved that the Shangchai 11-liter engine is the ideal supporting power for domestic high horsepower engineering dump trucks and heavy construction machinery and equipment. The 5 liters fitted to 160-210 hp medium-duty trucks, and 270-375 hp heavy-duty trucks and 9-liter 20-75-ton truck cranes are tailor-made for the diesel engine market for commercial vehicles.
In addition, it is worth mentioning that Shangchai is relying on technological upgrading to create smart power, especially on the State III engine. The electronically controlled high pressure common rail technology used by Shangchai Company has installed ECU control units and many sensors on the engine. Various operating parameters are controlled by electronic intelligence to realize “one machine with multiple powersâ€, which greatly enriches the functions of diesel engines. It is reported that in 2009, Shangchai further intensified efforts in the development of new products, excluding research and development staff salaries, depreciation of research and development equipment, and new research and development equipment. Shangchai’s pure R&D investment was more than 50 million yuan.
Strengthen services to develop firewood winter user visits
Keywords: True Love 'Easy + People'
From November 15th to December 20th, 2009, Shanghai Diesel Power launched a warm-hearted user visit event in 2009 with the theme of “True Love, Easy People, and People and Meâ€.
This activity is divided into four phases and 18 regional teams covering 18 provinces, cities, and regions across the country. They are sent by the senior management team, quality assurance department, marketing department, technology, procurement, and various manufacturing departments and marketing companies of the company. The Central Office of the Central People's Government dispatched key personnel and core personnel to participate in the various visits in conjunction with sales service providers.
Shangchai Power always pays attention to the quality of customer service. At the beginning of 2009, Shangchai Power launched the “Easy + People†service brand. The homophonic “family†told the user group that once they entered the gate of Shangchai, Shangchai’s power is the family. Shangchai not only cares about the car but also cares about the car. The driver, and the family behind the driver! This is Shangchai's sense of mission. This is a social responsibility that Shangchao assumed.
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