· Infiniti sales in 2015 increased by 33.8% Q50L into the main sales force

Recently, Infiniti announced sales data for the Chinese market in 2015 (excluding Hong Kong, Macau and Taiwan). According to the data, Infiniti sold 40,000 units in 2015, reaching 40,188 units. It has achieved the highest annual sales record since entering the Chinese market for three consecutive years. In 2015, Infiniti's sales in China increased by 33.8% year-on-year, becoming the only luxury car brand with a growth rate of more than 30%, achieving an overall growth rate of 6.3% in the luxury car market and maintaining the most luxury car market in China for two consecutive years. Fast growth.

At the same time, the two domestic models Q50L and the new QX50 became the main sales force in the first year of Dongfeng Infiniti. In 2015, the sales volume reached 23,431 units, accounting for nearly 60% of the total sales. In December 2015, Infiniti sold more than 4,000 units in China for the first time in a single month, reaching 4,221 units, a year-on-year increase of 26.8%. Among them, the first domestically produced model Q50L reached 1,855 units, an increase of 109.6% year-on-year, and the highest monthly sales record since the listing. In 2015, Infiniti's market share continued to increase, reaching 2.2%, an increase of 1.3 percentage points compared to 2012.

Dr. Daniel Kirchert, General Manager of Dongfeng Infiniti, said: “Under the 'new normal' of slowing down the growth rate of luxury cars, Infiniti's rapid growth for two consecutive years has benefited from our outstanding product strength and continuous improvement of the brand. Influential, in-depth localization strategy, win-win cooperation with distributor partners, and hard work and innovation of all teams. In the new year, we will deepen the concept of 'Dare. Love' with the spirit of humanity, and continue to enrich the product line and Customer-centered interconnected thinking builds a shared, win-win 'fate community', and loves to move forward with consumers, car owners, dealers and all employees!"

Lei Xin, executive deputy general manager of Dongfeng Infiniti, said: "In the first year of the establishment of Dongfeng Infiniti joint venture, Infiniti domestically produced models have become the main engine of sales growth, which fully reflects the success of our localization strategy. In the future, we will be in shareholders. With the full support of both parties, we will vigorously promote brand landing, steadily expand the network, deepen cultural construction, and continuously increase market share, and continue to dare to move forward!"

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