Editor's note: In 2010, China's commercial vehicle market can be described as a triumph. While the production and sales volume has increased substantially, the competition among enterprises has further intensified. How to gain an advantageous position in a new competitive environment and increase sales through marketing innovation has become a topic of high concern for companies. In 2010, the commercial vehicle industry witnessed many remarkable marketing cases and staged a series of marketing wars. The marketing innovation of commercial vehicle companies demonstrates the wisdom and unique charm of the company.
Dongfeng Commercial Vehicles Forms Marketing Special Forces
Case: In early 2010, Dongfeng Commercial Vehicle Co., Ltd. announced the Dongfeng Commercial Vehicle Marketing Special Forces Declaration, which sounded the assembly number for the formation of a marketing special force to create an excellent, professional and trusted marketing team. Dongfeng Commercial Vehicle Co., Ltd. continuously explores marketing innovations. Through the iron triangle relations formed by the three major departments of production, R&D, and marketing, it effectively improves marketing, customer development, maintenance, and channel optimization. The marketing work is more refined.
Comment: Competition among heavy truck companies is extending from the product level to the marketing level. The company has fully realized that product power and marketing power can truly reflect the competitiveness of the company. Based on this understanding, I believe that the marketing of heavy truck market will continue one after another.
New energy bus passed the Expo exam
Case: The Shanghai World Expo was a major event of great concern in 2010. Zero distance to the Expo is one of the best ways to promote new energy vehicles. Many domestic commercial vehicle companies have launched Expo marketing.
According to organizers of the Shanghai World Expo, the number of new energy commercial vehicles put into operation in the park reached 1,017. Among them, 321 were pure electric buses, 500 were hybrid buses, and 196 were fuel cell buses.
Shanghai Shenwo Bus Company has become a big winner in the marketing campaign of the Shanghai World Expo. During the World Expo, a large number of Sunwin New Energy buses provided passenger services at the Expo site and won the championship in this marketing war.
Other bus companies are trying to launch marketing activities around park passenger services. It is understood that during the Shanghai World Expo, 150 hybrid buses are used for the bus operations outside the Expo Park. Including 14 Ankaibao Stone pure electric tourist buses, 76 Daikin Dragon Expo buses, 300 Daikin Long commuter service vehicles, 579 Yutong bus buses, and nearly 1,000 Suzhou-based Jinlong Haig buses.
Comments: In 2010, the number of visitors to the Shanghai World Expo exceeded 70 million, which is quite impressive. The marketing activities of bus companies are in line with the themes advocated by the World Expo. They can leave the bus companies with the impression of pursuing green environmental protection and leading technologies, establish a good brand image, and may also bring unexpected profits to domestic and foreign customers. Shenhua Bus is a local company in Shanghai. Its production and sales scale is modest, its influence is limited, and its advantage of “geographical advantage†has enabled it to carry out marketing activities during the Expo to achieve a multiplier effect. If it is not possible to effectively use the Expo's opportunities to display corporate and product images, it will take tens of millions of viewers across the country to recognize the Shenwo bus and establish a good brand image. I am afraid it will take even longer.
JAC, Dongfeng light trucks
Case: Sub-series marketing has been widely adopted in the passenger vehicle sector, especially car sales, and has not been widely used in the area of ​​trucks. However, this situation has undergone great changes in 2010. With the diversification and professionalization of light-duty truck products becoming mainstream, many light-duty truck companies have adopted the model of sub-sector marketing to promote products. JAC Commercial Vehicles, Dongfeng Co., Ltd. and other companies have established their own product lines under more and more perfect conditions. Different strains of the marketing network. For example, on the basis of the five major brands of Luck, Kang Ling, Chun Ling, Wei Ling, and Shuai Ling, Jianghuai fully integrates the three major lines of high-end light trucks, Jianghuai Bell, and JAC, and encourages distributors to expand its product line. Web marketing.
Comments: The implementation of sub-sector marketing is a new trend in the light-card industry in recent years. Different grades and user groups under the same brand, setting up relatively independent marketing departments and carrying out marketing activities targeting market segments have become important marketing initiatives for Beiqi Foton, Dongfeng, JAC Commercial Vehicles, and Nanjing Iveco. The sub-sector marketing is a new attempt of the light-duty card companies. The purpose is to make marketing more accurate, I believe many light-duty truck companies have tasted the sweetness.
Using Asian Games in Guangzhou to develop sports marketing
Case: Sports events have always been a promising brand communication opportunity for car companies. In 2010, commercial vehicle companies also used the Guangzhou Asian Games to actively carry out sports marketing.
In order to prepare for the Guangzhou Asian Games, Guangzhou Airport International Logistics Co., Ltd. signed an order for 120 buses with Ankai Bus Company. These buses are mainly used as airport buses to transport Asian Games athletes and VIPs.
In September 2010, the organizers of the Guangzhou Asian Games announced the results of bidding and procurement for barrier-free buses. Dajinlong won the bid for 118 vehicles and another 42 Daikinlong buses served for the opening ceremony of the Asian Games. Another company that actively participated in the sports marketing of the Asian Games was Yutong Bus. In this Guangzhou Asian Games, there were more than 1,000 Yutong buses that were active inside and outside the stadium. In addition to taking on assignments for athletes, Yutong also cooperated with Guangzhou Communications Group to provide 40 buses to the Asian Games in Guangzhou to send news reporters from various countries, and another 218 Yutong buses to serve the Guangzhou Paralympics. Other bus companies also joined the Asian Games marketing campaign and participated in the passenger service during the Asian Games.
Comments: The use of the influence of sports competitions and high attention to carry out marketing activities, both to promote corporate and product image, but also reflect the corporate social responsibility, for branding can play a "delicious effect" role. The mainstream bus companies have regarded the Guangzhou Asian Games as an important marketing platform. This shows from a side that the sports marketing of bus companies has been handy.
Hager Bus Pushes G-BOS Information System
Case: Suzhou Jinlong spent three years in the development of a "smart bus" with distinctive features. The bus has a G-BOS smart operation system. In July 2010, the "Smart Bus" went public. At present, the G-BOS smart operation system has been installed on all passenger buses over 10 meters above Suzhou Jinlong Hager.
Through the car terminal installed on the passenger car, G-BOS intelligent operation system can continuously collect engine operation data, vehicle running and driver control information from CAN bus and sensors, and receive GPS position information provided by GPS global positioning system. The wireless communication network is transmitted to the data processing center in real time. The G-BOS Wisdom Operation System integrates functions such as driving records, reversing monitoring, fault alarm display, video playback, and short message reception. It can provide vehicle-related information to drivers and operation management platforms in real time.
The "Smart Bus" equipped with the G-BOS system integrates passenger car electronic technology and 3G information technology, providing solutions for domestic passenger car product upgrades.
Comments: With the launch of "Smart Bus" as a symbol, vehicle management is no longer a matter for passenger transport companies. Bus manufacturers such as Suzhou Golden Dragon are cooperating, and bus operation management is expected to accelerate into the information age. The successful launch of the G-BOS Wisdom Operation System marked the core coach company represented by Suzhou Golden Dragon, and it is changing from a simple bus manufacturer to a bus operation management solution provider.
Use TV platforms to spread product information
Case: In 2010, some commercial vehicle companies increased television advertising efforts. Companies such as Shanxi Grand Canal, China National Heavy Duty Truck, Valin Auto, and FAW Jiefang have all placed advertisements on CCTV. It is worth noting that Yutong buses frequently appear during television commercials. During the 2010 World Cup, Yutong used the high ratings of the World Cup to place product advertisements on the CCTV News Channel. In addition, Yutong also broadcasted product image ads in CCTV's broadcast weather report. Yutong put forward the brand idea of ​​“carrying out dreams and achieving lifeâ€, which is also the theme of Yutong bus advertising. CCTV advertising has played a role in enhancing Yutong's brand awareness and influence.
Comments: Yutong launched CCTV news channel advertisements during the World Cup. It changed from a B2B (business-to-business) marketing model to a B2B and B2C (business-to-customer) concurrent promotion model. According to relevant Yutong sources, Yutong products have covered various market segments such as road passenger transport, tourism, public transportation, and organizations, which put forward higher requirements for brand building. Therefore, Yutong’s focus on direct customers, that is, passenger transport companies, has expanded to focus on customers, that is, passengers who ride on buses. This is an important change.
Impact Crusher Part
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Product Details
1. Product:Blow bar for impact crusher.
2. Material:Cr15,Cr20,Cr26.
3. Certification:ISO9001,CE,ASTM.
4. Moulding process:Water-glasssand casting or lost form casting.
5. Brands:Hazemag,Kleeman,Metso,Sandvik.
Chemical composition of Blow bar:
|
Item |
C | Si | Mn | Cr | Ni | Mo | Cu | P | S |
|
KmTBCr15Mo |
2.8-3.5 |
≦1.5 |
≦2.0 |
14.0-18.0 |
≦2.5 |
≦3.0 |
1.2 |
0.10 |
0.06 |
|
KmTBCr20Mo |
2.0-3.3 | 1.0-2.2 |
≦2.0 |
18.0-23.0 |
≦2.5 |
≦3.0 |
1.2 | 0.10 | 0.06 |
|
KmTBCr26 |
2.0-3.3 |
≦2.0 |
≦2.0 |
24.0-28.0 |
≦2.5 |
≦3.0 |
1.2 | 0.10 | 0.06 |
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