Infiniti became the official APEC designated VIP car in 2014. Dr. Dai Lei, the general manager of Dongfeng Infiniti, was the only invited guest speaker in the automotive industry to attend the summit. At this point, this year's Infiniti team's "Dare to Love" series of activities led by Dai Lei reached its peak. In an exclusive interview with the Beijing Morning Post reporter, Dai Lei said, "I am very satisfied with the performance of Infiniti in 2014. The goal of breaking the 30,000 vehicles this year is not a problem. From January to October, the cumulative sales volume reached 23,682 vehicles, an increase of 85% over the same period. It has become the fastest-growing luxury car brand in 2014.†Dai Lei’s expectation for the upcoming 2015 is that he hopes to maintain the growth rate of 80% next year; strive to achieve annual sales of 100,000 units in 2018, including domestic models. More than half.
With the establishment of the Dongfeng Infiniti joint venture company and the launch of the first domestically produced Q50L, Infiniti has entered a new stage in China and is about to enter the fast lane of rapid sales increase. Despite the fact that Dai Lei has had a lot of white hair in the past year, when he talked about the next development plan of Dongfeng Infiniti, Dai Lei always couldn’t keep his voice. “In one year, it is not easy to get two new models to go on the market.†Dai Lei said that including the first domestically produced Q50L and the QX50, which will be launched in Guangzhou Auto Show and will be launched in the first quarter of next year, the two new models Launch is the top priority in 2015.
In addition, the construction of the dealer network is also the focus of Dongfeng Infiniti next year. Dai Lei revealed that by the end of this year, Dongfeng Infiniti will reach 80 outlets. The important point in the next two or three years is to continue to pay attention to the construction of dealer networks, and at least 30 new stores will be opened every year. At the same time, continuously improving the profitability of dealers will also become the biggest challenge facing the Dai Lei team.
In this regard, Dai Lei admitted that the team has been working hard on this. It is particularly worth mentioning that Infiniti is the only brand in domestic luxury models that provides customers with “4 years 100,000 km free maintenance†service. According to the latest JD Power research, Infiniti's sales satisfaction (CSI) and after-sales service satisfaction (SSI) are already among the top three luxury car brands. Dongfeng Infiniti is sincerely visible.
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