When the major automobile manufacturers adjusted their production capacity accordingly, Foton Motors Group went against the trend and once launched 10 new models including 9 heavy trucks, medium trucks, light trucks, and passenger cars, totaling more than 100 models. Among them, the Euromax Continental Edition with Cummins 3.8-litre power was unveiled for the first time globally, making it the biggest highlight of the new Foton Auto brand.
Analysis of industry experts pointed out that the appearance of Omar's Intercontinental version undoubtedly injected more European elements into Foton Motor's appearance, indicating that Futian's product development direction in the future is to take the European route.
With Omar can insert high-end light truck
The Omar Continental Intercontinental will be on the market in the second half of 2009. This product with Cummins' world's first 3.8-liter diesel engine that meets Euro IV standards will be another chip for Foton Motor to seize the high-end light truck market.
Apart from the Cummins top-level power, the Mercedes-Benz technology optimization chassis and the European safety car body, the Ouma Intercontinental version of this debut is one of the biggest highlights is the low cost of use. The Cummins experts attending the meeting said that the low cost of use of the Cummins ISF series engine was first manifested in its precision injection. As is known to all, ISF series engines provide stable fuel injection pressure at various rotational speeds, avoiding the instable injection pressure at low speeds of traditional technologies, incomplete fuel atomization, and great fuel consumption; at the same time, high water temperature tolerance The volume of the entire vehicle cooling system is further reduced, and the cost of the cooling system is accordingly reduced. Second, due to the increased reliability, maintenance and use costs are greatly reduced. The ISF series engines are designed to ensure high durability, low deadweight and high load capacity of the vehicle. The modular structure facilitates installation and maintenance on one side, thereby reducing operating costs. In addition, the new Cummins Filtration system more effectively prevents harmful impurities from entering the cylinder, significantly reducing engine component wear.
It is worth noting that the growth rate of low-end light trucks continued to slow in 2009, and sales growth of mid- to high-end light trucks and high-end light trucks increased year by year. It is understood that the sales volume of domestic high-end light trucks has gradually increased in recent years and it is expected that the total sales volume in 2009 will be approximately 30,000 vehicles. In the coming years, this trend will become more apparent. The phenomenon that the market share of mid- to high-end and high-end light trucks has increased year by year shows that with the sustained and rapid development of the national economy, the purchasing power of enterprises, institutions, and individual users is gradually improving and the concept of consumption is gradually maturing. In addition, the gradual tightening of emissions and safety regulations has prompted rapid upgrading of domestic light truck consumption. The listing of Omar's intercontinental version will level the level of domestic high-end light trucks with the world's advanced standards, and promote the domestic light truck consumption concepts and production levels in line with international standards. It can be seen that Omar, which focuses on vehicle handling, comfort, convenience, and safety, will bring a new horizon to the domestic light truck industry.
Fu Xiang sales company general manager Wang Xiangyin said in an interview that, from the traditional purpose of the user to buy a commercial vehicle, the light truck is “earning moneyâ€, people generally value the dynamic nature of the product, reliability, fuel economy and price, rarely Focus on the "human factors" of the product. However, in recent years, the mid- to high-end light trucks have become popular every year. It seems that more and more individual users and group users are more concerned with the “non-monetary factors†such as safety, comfort, control and brand of light trucks. In terms of the reliability that customers value, the durability of high-end light trucks is comparable to that of some mid- to low-end products. From the perspective of the entire life cycle of a vehicle, high-end light trucks have a high one-time investment when they purchase cars, but they save a lot of maintenance, fuel, and lost-time expenses. The comprehensive use cost is significantly lower than that of light trucks in the mid- to high-end, and the efficiency is relatively high, and the added value is relatively large.
Actively develop business-car market
In 2009, Foton Motor Group continued to increase the promotion of passenger car models such as fans, parkers and landscapes. As we all know, the company is a stepping stone for Foton Motor's exploration of the car market. In 2009, sales of fans will be fully rolled out.
Didi’s appearance is full of European sentiments, and it is lovely in fortitude. It is one of the few commercial cars on the market. At present, many individual industrial and commercial owners gradually regard CDV dealerships as one of their best venture partners, especially in the economic environment in 2009 where the economic environment is not optimistic, the credit crunch is shrinking, government and corporate spending shrink, and the stock market falls sharply. Many people began to join the group of self-employed individuals to start a second venture. The CDV business-home model naturally became the first choice for the individual economy.
Expansion of the existing heavy truck layout
In 2009, China's GDP is still expected to maintain a rate of growth of approximately 9.5%, and the heavy-duty truck and auto market will also increase at a certain rate. Auman, as the core business of Foton Motor Group, will continue to increase its R&D efforts in 2009. It plans to invest 682 million yuan in the upgrading of medium- and heavy-duty trucks, and invests 1.188 billion yuan in the South China Sea to carry out medium and heavy truck capacity expansion projects.
The new product launched by Foton Motor, the Auman Intelligent 2009 edition, was built by Auman, Bosch and Weichai in a three-way alliance. Obviously, Fukuda is not satisfied with the market position of Auman in the top half of the heavy truck market last year and hopes to continue to expand Auman’s medium and heavy truck map.
Auman Smart 09 version includes 6 series, 9 series and Jones series three series more than 30 models, covering dump trucks, tractors, trucks and special vehicles and other full range of models. The comprehensive upgrade of the high-pressure common rail power performance is one of the biggest features of the Auman 09 version, and one of the core technologies of the Auman Smart 09 upgrade is the use of poly-state fuel-saving switches. The user can select the power output of the engine according to the actual loading conditions and running road conditions to reduce the extra power consumption, so that the power of the engine can be adjusted to achieve the effect of achieving several engines on one engine; in addition, the vehicle's weight Reduced, Auman uses disc brakes and disconnected balanced suspension structure, effectively reduce the weight and enhance the carrying capacity.
With the smart upgrade of version 09, the reliability is even more prominent. First, the Auman Intelligent 09 version provides real-time monitoring and online understanding of engine operating conditions and provides monitoring for ABS and other electronic modules. Second, the Auman Smart 09 version significantly reduces the number of connectors, reduces the failure rate, and improves fault diagnosis and reliability. Thirdly, the Auman Intelligent 09 version uses the “Disc Braking + Break-Off Balanced Shaft†mode. On the one hand, it realizes automatic gap adjustment and improves brake reliability. On the other hand, the balance shaft bracket consists of the lower wing of the frame. The surface connection is connected to the side of the frame, which improves the force of the frame longitudinal beams and protects the frame longitudinal beams. Fourth, the application of high-strength alloy steel frame, beam material from the A510 full switch to A610L high-strength alloy steel, frame load capacity, service life increased.
View related topics: Beiqi Futian, Futian Automobile brand value of 22.157 billion yuan
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