Ford China Unification: Jiangling Joined Chang'an Area? District Shuyi should paint Jiangling Motors, which has been plagued by Ford's divestment or holdings of rumors, and may soon find an ideal home. His new club is likely to have just overturned the traditional Chinese top three auto companies -- FAW, SAIC and Dongfeng -- and they have taken the third place in China's auto industry. According to sources from Nanchang and Chongqing, recently, five high-level executives of Jiangling Motors secretly visited Chongqing and discussed with senior Changan executives on Changan’s restructuring of Jiangling. The five-member heavy case group interviewed and Jiangling’s Ford’s conjecture officially began its journey of breaking the title. Jiangling reinforcements Changan On September 16th, at the CM8 listing press conference, facing the reporter, “Where did the recent high-level secret visit of ChangAn Automobile by Jiangling Motors of Changling Automobile Co., Ltd., does it mean that Changan Automobile has the intention of acquiring Jiangling Motors?†Group Chairman and President Yin Jiaxu responded that “the visit of Jiangling Motors senior executives to Chang’an Automobile is only a routine visit because senior leaders of auto companies often have mutual visits.†He declared that the company will adopt “leapfrog, fission†in the coming period of time. The "combined" approach integrates automotive industry resources. The next acquisition and expansion will be announced to the media in due course. However, people familiar with the matter said that Chang'an and JMC’s high-level courtesy contacts did talk about mergers and reorganizations. Only before everything has been established, Changan and JMC are not suitable for the position. “This is an important signal for Chang’an to launch a series of acquisitions and mergers,†said an insider with knowledge. In the first half of this year, Chang'an Group produced 264,583 vehicles and sold 271,660 vehicles. Its market share exceeded 10%. Its production and sales volume exceeded that of Dongfeng Motor. Following FAW and SAIC, it broke the long-term three groups of FAW, SAIC, and Dongfeng. The pattern of unifying the world ranks third in the automotive industry. However, the threshold for the Chang’an Group to reach the new national “Automobile Industry Policy†needs to increase by 5 percentage points. As the current Chang'an Group's publicly-owned investment plans cannot temporarily support its target of achieving a market share of 15%, the industry judges that Chang'an Group can only rapidly increase its market share through acquisitions, mergers, and other integration methods. And in recent months, from the perspective of the sales ranking of the national auto companies, if Chang'an does not step up mergers and reorganizations, then the old seats that have not yet heated up can only surrender. From January to August this year, Beijing Automobile Group came from behind, leaping to the third place with a sales volume of 339,200 units, and Chang'an Group's sales volume was 533,200 units, ranking fourth. The dispute over the old three seats is faced with enthusiasm. As the leading commercial vehicle manufacturer in China, Jiangling Motors Co., Ltd. sold 35,121 vehicles in the first half of the year and achieved sales of 2.896 billion yuan. At this rate, Jiangling Group will have sales of more than 70,000 vehicles this year. If the Changan Group successfully reorganizes the Jiangling Group, the sales volume of the Chang'an Group will increase by 70,000 at one stroke. When the BAIC and Dongfeng do not reorganize their operations, the Chang'an Group will secure its third place. Moreover, for the Chang'an Group, the merger of the Jiangling Group means more than the mere addition of more than 70,000 vehicles. Jiangling mainly produces commercial vehicles with commercial vehicles such as pickup trucks, light trucks, heavy trucks, etc. Chang'an’s flagship model is a mini-vehicle. The current focus is on cars. There is also a small number of light trucks, which are still blank on pickup trucks and heavy trucks. In September of this year, Chang'an Group proposed the 12-character development strategy of “micro-vehicle-based, sedan-based, and commercial developmentâ€. Jiangling's products just perfected the Changan Group's commercial vehicle product chain. At the same time, the Chang’an Group will also evolve from the current Chang’an, Ford, Suzuki’s “Great Triangle†and Chongqing, Nanjing, and Hebei’s “small triangle†strategic landscape to the “big triangle†plus “Chongqing, Nanjing, Hebei, and Nanchangâ€. The pattern of the four corners. Chang'an Group has added another very important piece in China, which is very important for its impact on the first camp. JMC hopes to realize its dream of producing cars. For Chang'an, it will not lose anything. Instead, it will quickly increase its production capacity. Ford China’s Grand Unification Ford, if the Chang’an Group can really successfully reorganize Jiangling, it will also benefit a lot. When Ford did not make a clear statement to withdraw Jiangling or increase its holdings, Jiangling once turned its eyes with SAIC, and SAIC Motor even announced that it would reorganize Jiangxi Isuzu. Although this may be a strategy for Jiangling to test the Ford reaction in order to increase the bargaining power with Ford. Although Ford is quietly on the surface, if Jiangling falls to GM, it will be a long time for Ford to refuse to see. Chang'an reorganized Jiangling, just to solve the worries of Ford. At the same time, according to Jiangling Motor’s annual report for fiscal year 2003, Jiangling’s profitability with Ford’s co-branded vehicles is amazing. In 2003, the production and sales volume of Quanshun was 11,437 vehicles and 11,510 vehicles, and the net profit was as high as 449 million yuan. Although the production and sales volume of Jiangling Transit was not high, the bicycle profits were high. According to relevant sources, Transit’s profitability is quite alarming. Because Transit's profit last year has exceeded the number of auto companies that have sold more than 100,000 vehicles a year or even several times as many as individual companies. In the industry analysis, Ford has no reason to abandon this partner with strong profitability when the overall profits of the domestic auto industry begin to decline. From the transition of sales strategy of Transit vehicles, Ford's intentions can also be seen. It is understood that the Transit models have built 4S sales stores in some key sales cities across the country, and sold them separately from Jiangling’s own trucks to carry out independent brand operations. The personage concerned believes that from the transition of Transit’s marketing strategy, it can be seen that Ford and JMC will not only withdraw from the joint venture Transit project, but will also further strengthen the investment of the Transit brand. Another noteworthy thing is that Ford, who has been developing slowly in China, has decided to really start to push hard in China. ChangAn Ford executives said in an interview with relevant reporters that given the current market performance of Ford brand products and the development of Changan Ford, Changan Ford has reason to believe that the 2004 automobile market will be "Ford Year." In addition, Yuan Pingyun, vice president of Changan Ford, also hinted that from the second half of this year to next year, there will be 56 new models appearing on Chang'an Ford's various production lines at the same time. When Ford is ready to let go of his hands, and when he is doing a great job in China, it is certainly a wise move to keep Jiangling steady. Therefore Chang'an Group reorganizes Jiangling, which should be Chang'an, Jiangling, and Ford all happy. However, to make everything happy, the three parties still have many problems to solve. Jiangling broke the joint venture Jiangling Motors Co., Ltd. located in Jiangxi Province is experiencing painful suffering. From the beginning of this year, Ford’s rumors of Jiangling’s withdrawal from the capital have been buzzing. At present, the Ford Motor Company in the United States has two joint ventures in China: "Chang'an Ford" and "Jiangling Ford." Mazda Japan is a Ford holding company. Mazda is brewing shares in Changan Ford to jointly build a Nanjing base, which will bring Ford’s third joint venture in China. If so, it will violate the provisions of Article 48 of the automobile industry policy. However, the Nanjing Base Project is an important step for Ford China strategy. Ford executives said on various occasions: "We must increase the construction efforts." Although in February this year, Changan Ford's second base has been settled in Nanjing Jiangning, Nanjing base project However, it has not been approved by the national government department. Ford will not give up, Nanjing Ford will break through the policy line of defense, to obtain a "skill permit"? Some people think that the only way out is to abandon Jiangling Ford. The news that Ford wants to withdraw Jiangling is spread in the market. However, Jiangling, who has been highly hoped by the Jiangxi provincial government, will not give up on Ford. For the outside world rumored that Ford will withdraw its investment in Jiangling, Wang Xigao, chairman of Jiangling Motors Corporation, once responded: “Ford will not only not withdraw its capital, but will also strengthen its investment in Jiangling from capital and technology.†Wang Xigao declared that Ford currently has Jiangling’s The development expressed appreciation. Last year, Ford also presented the "Ford President Award" representing the highest honor to Jiangling Motors, and the sales volume of Ford and Jiangling's cooperation models also rose. Ford will continue to support the development of the company's JMC brand and Landwind brand. Ford will invest more human and financial resources into Jiangling, and introduce more advanced technologies. According to him, the content of the cooperation between the two parties will be announced in due course. Before the industry news, Jiangling and Ford are negotiating on the details of whether to continue cooperation and cooperation. However, Ford has always been irresponsible for the divestment of Jiangling or addition of JMC shares. A few days ago, Ford (China) Co.'s Vice President Xu Guoxuan said in a telephone interview with this reporter: "We have never said that we should withdraw funds from Jiangling, nor did we say we need to increase the stake in Jiangling Motors. Jiangling Motors is a listed company. All should be based on their announcements.†When the attitude of partners has not been clear, Jiang Ling naturally has to make some plans for his future development. Since Sun Min from Jiang Jinghuai, behind the curtain, Jiangling proposed the development strategy of “make it bigger first and become stronger laterâ€. At the same time, he hopes to enter the field of cars next year. Under the guidance of this strategic idea, Jiangling’s top management has been actively seeking strategic partners. . At present, Ford is Jiangling's largest partner, but Ford has focused its strategy on Changan Ford. There is no clear idea for Jiangling Ford's future strategic planning. According to analysts from the industry, at present, Changan is undoubtedly the most important partner for Ford’s industrial layout in China, and Ford’s chance of finding a production car partner is very small. From a production perspective, Chang'an Ford's new Nanjing plant and the original Chongqing plant will have an annual production capacity of 400,000 vehicles. For a short time, Ford focused on how to implement the 400,000 capacity problem. At present, the annual production capacity of Changan Ford is 50,000. When the current expansion plan is not fully launched, it is impossible to find a better reason for opening up new production sites. Therefore, for Jiangling, only by taking the initiative can we grasp our own destiny. On August 10th, Xiao Guopu, vice president of SAIC Group, suddenly announced that “SAIC Group is stepping up efforts to promote the asset restructuring of Jiangxi Isuzu and others.†The largest shareholder of Jiangxi Isuzu is Jiangling Motors. Behind the SAIC Group is a common figure, and GM and Ford are a rival. Therefore, SAIC reorganized Isuzu to increase the bargaining power for Jiangling’s and Ford’s upsizing negotiations, and it could also seek another joint venture outside of Ford’s. Jiangling's other strategy is to move closer to Ford. Jiangling’s five senior collectives visited the Chang’an Group to negotiate restructuring issues with the Chang’an Group, which is eager to attack the first camp. Jiangling’s intention was to exchange Ford’s strategic support for Jiangling, and put one or two cars on the Jiangling production line to round off the idea of ​​launching a sedan.
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